The goals center on sustainable management of water, energy and packaging use as well as sustainable sourcing of agricultural ingredients through to 2020.
Announcing the goals today, Muhtar Kent, Coke CEO said: “Working with WWF will continue to challenge our company to advance our sustainability programs, and WWF’s expertise will be instrumental in reaching our environmental performance goals, some of which they help us set”.
1.Water Efficiency – Improve by 25%
Coke aims to improve its water efficiency by 25% per liter of product via operational advancements throughout the Coca-Cola system, after achieving a 21.4% improvement from 2004-2012.
2. Freshwater Systems
Coke and WWF are expanding joint conservation efforts to 11 key regions in five continents, including river basins of the Amazon, Koshi, Mekong, Rio Grande/Bravo, Yangtze and Zambezi.
This will also cover the catchments of the Great Barrier Reef and Mesoamerican Reef and key regions in the Amur-Heilong, Atlantic Forests and Northern Great Plains.
3. Cut CO2 emissions, by 25%...
Reducing greenhouse gas emissions across the whole value chain, making comprehensive carbon footprint reductions across manufacturing processes, packaging formats, delivery fleet, refrigeration equipment and ingredient sourcing.
4. Responsibly source PlantBottle materials
Working with WWF, Coke will undertake the environmental and social performance of plant-based materials for potential use in its PlantBottle, enabling it to meet a goal of using up to 30% plant-based material in all its PET plastic bottles by 2020.
5. Sustainable ingredient sourcing
Coke will sustainably source key ingredients including sugarcane, sugar beet, corn, tea, coffee, palm oil, soy, pulp and paper fiber and orange; it is also working to sustainably source lemon, grape, mango and apple.
6. Replenish 100% of water use
Coke pledges to return treated water from manufacturing processes back to the environment at a level to support aquatic life and replenish water used in finished beverages through community-based water projects in 100+ countries.
7. 75% recovery rate for bottles and cans…
…in developed markets. Coke will work with the drinks industry and local organizations to establish baseline information, and work to increase recovery and recycling rates in developing markets.