Dawn of the Dairy: Dean Foods launches Halloween milks

03-Oct-2013 - Last updated on 04-Oct-2013 at 09:32 GMT

Dean Foods has launched limited edition Halloween versions of its TruMoo milks.

Lowfat Vanilla and Lowfat Chocolate flavours will be sold throughout October 2013, packaged in ghost- and pumpkin-decorated bottles. Lowfat Vanilla TruMoo is tinted bright orange.

The company recommends that the Halloween milks are drunk on their own, or used to make seasonally-themed smoothies and treats.

"With the success of last Halloween's limited edition release in the northeast, we thought all ghosts and goblins across America should get to enjoy Halloween-inspired TruMoo this year," said Greg Schwarz, marketing VP, Dean Foods.

Schwarz claimed the drinks were “nutritious”, and parents would be satisfied with a product their children will enjoy. Dallas-based Dean Foods says its Halloween line is made from locally-sourced milk, without high-fructose corn syrup and with calcium, protein, vitamins A, D and B12, riboflavin, phosphorus and potassium.

Regular TruMoo chocolate, vanilla and strawberry milk varieties are available in 10-, 12-, 14- and 16-ounce bottles.