Student data sold to Red Bull: UK university admissions service rapped
The paper reports this morning that (UCAS) pocketed £12m in 2013 for selling on data provided by students as young as 16, in a move that has outraged some teachers and privacy groups including lobbyist Big Brother.
Emma Carr, deputy director general of Big Brother, said: “UCAS is perfectly within the law to sell on this information, but the way they are doing so…is underhand. It goes far beyond what students would expect them to do with their data.”
According to The Guardian, Red Bull used data to promote its new Editions line (pictured) by sending sample cans to 17,500 students considered trend-setting ‘early adopters’ to create a ‘social media buzz’.
You can read the paper's more in-depth story here.
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