Joao Abecasis discussed new product launches with delegates at the InnoBev Global Soft Drinks Conference in Lisbon yesterday.
He said the move to add Somersby (initially a UK rollout for Carlsberg) to the Unicer system in Portugal was one of the company's most exciting moves in 2014.
Unicer distributes Carlsberg brands throughout Portugal and is 44% owned by the Danish brewer.