The Handle-it cup holder was developed by packaging designer Alison Bateman, consisting of a pivoting handle attached to a tapered circle that fits around the circumference of a cup.
Designs can be used with take-away beverages including tea, coffee, juice, milkshakes, and beer.
It is made from 100% recyclable wet-strength kraftboard, and can be used when there aren’t enough beverages to fill a tray, therefore reducing waste, the company says.