The Spirit of London sleeve features a Union Jack design, while the brand’s intrinsic link to London and a cut-out silhouette of the Beefeater figure.
Using 50 micron PET high shrink material the sleeve is printed in nine colours, on all four sides of 70cl, 75cl and 1 litre bottles.
“It was an ambitious project and we are delighted with the technical support from CCL Decorative Sleeves that have helped us to achieve such an iconic look,” said Katy Buchan, product design manager, Beefeater brand owner Chivas Brothers, part of Pernod Ricard.