The teas are packaged in a 20-bag retail-ready “soft pack”, made in conjunction with Fastik Label and Supply. The packaging format is mainly used in Europe for economy-sized packaging, but rarely seen in North America.
Debbie Shandel, executive VP/chief marketing officer, Carrington Co. said it wanted a compostable package to complement its organic tea.
“The flexible material offered us a chance for differentiation, as tea bags are predominantly packed in a box or can,” she said.
“NatureFlex delivers the freshness barrier that our teas require along with excellent receptivity to inks, communicating our branding through vibrant print.”
NatureFlex is derived from wood pulp sourced from managed plantations and is certified to be over 90% bio-based and home and industrial compostable.
The Carrington Organics Tea line comes in three flavors; Chamomile, Soothing Herbal and Green Tea Lemon.
