Led by #PepsiChallenge global ambassador and fashion designer and creative director, Nicola Formichetti, the "Live for Now" Design Challenge will kick-off with a design concept from Formichetti, featuring his Nicopanda emblem.
"From fashion and architecture to products and brands, design can be found in many mediums and created by individuals of all talents," said Formichetti.
The deadline for submissions is May 13 with the person of the winning design given a once-in-a-lifetime opportunity to visit PepsiCo Design & Innovation Center in New York, US.
Submissions will be judged by Formichetti, Mauro Porcini, senior VP/chief design officer, PepsiCo and a committee including: designer Karim Rashid and Franca Sozzani, editor-in-chief, Vogue Italia.