The alkaline water category continues to boom, with some products attracting celebrity endorsements, despite the fact that not everyone is convinced of the health benefits.
Last week, alkaline water company Essentia announced the addition of two new licensed distributors: Hensley Beverage Company and the Honickman Group, saying in a release that these new partnerships will “[cover] large and vital territories on the east coast and southwest parts of the country.”
“2015 was a great year for us. Essentia Water and the alkaline water category experienced rapid growth, and Essentia will continue to fuel that trend in 2016 and beyond,” Ken Uptain, CEO and Founder of Essentia Water, said in a press release.
“We’re very pleased to have The Honickman Group and Hensley Beverage, both strategically important players, now working with us. These are critical steps in our buildout of a high-performance national DSD network.”
Northeast and Southwest
With more than $1 billion in annual revenue, The Honickman Group is one of the nation’s largest privately owned beverage distribution companies. The distributor behind Canada Dry’s presence in the Mid-Atlantic, Honickman will service all channels of business from Greater Philadelphia to the state of Virginia.
In the press release, EVP of Sales and Marketing for the Honickman Group says he is confident with the explosive growth in the premium water category. “We believe Essentia provides a point of difference that will create value and growth for our retail customers,” he said.
On the other side of the nation, Hensley Beverage Company, along with its in-state distributor partners, Romer Beverage and III Counties Distributing/Southern Arizona Distributing, “will distribute Essentia Water to a vast network of retail outlets across multiple channels of business throughout all of Arizona,” the release said.
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