Our/Vodka, ChariTea, and Lemonaid band together on spirit mixer 4-pack for summer

“Having a drink in London Fields or Victoria Park is one of the East Londoner's favorite activities on a warm Sunday,”​ Lemonaid Founder, Julian Wariowioff, told BeverageDaily.

Dubbed the “picnic four-pack​” by Wariowioff it “also makes a great gift when invited for dinner.”​

The four-pack, exclusively sold at Selfridge’s for SRP of £29.99 ($40.93), contains four 11.8-ounce bottles of Our/London Vodka, ChariTea Mate, Blood Orange Lemonaid, and Lime Lemonaid.

Shared common interest​

The collaboration between the three beverage companies arose out of their common ethical and health-conscious interests, according to Wariowioff.

“Our [Lemonaid’s] approach has always been to use only pure organic juices and whole-leaf tea sourced straight from small-scale farmers, to produce better-tasting beverages that give back to charity. All drinks are Fairtrade certified and every bottle sold supports social projects in the growing regions,”​ he said.

All three companies are united on label transparency and locally crafted products – both Lemonaid and Our/London vodka are located in London’s East Hackney community.

“The team behind Our/London shares a similar approach of challenging conventions, by bringing production back to a local level, with complete transparency and artisan distillery skills,” ​Wariowioff said.

Energy drinks and mate​

One of the most unique components of the spirit and mixer four-pack is the bottle of ChariTea’s “fast-selling”​ mate, which according to Wariowioff, is rising in popularity in the UK as a healthier energy source.

“Mate iced teas have become insanely popular in Germany over the past years,”​ he said. “Berlin is now somewhat of a yerba mate melting pot in Europe, presumably with more people using mate as a mixer than energy drinks nowadays.”​

Consumers drinking less but better​

A Euromonitor report recently found that global alcohol consumption, especially among clear liquors like vodka, declined for the first time in 10 years.​ Wariowioff does not believe this is an issue because the type of vodka used in the four-pack is a craft spirit, which is in line with consumers’ shifting preferences toward artisanal alcohol.

“I personally think that a decline in spirits consumption is a good thing. Consumers more and more opt for more artisan, premium spirits and mixers to indulge into a few glasses of them, rather than getting drink on huge amounts of cheap booze,”​ Wariowioff said.