Best global brands: Which beverages make the 2016 list?

05-Oct-2016 - Last updated on 06-Oct-2016 at 09:04 GMT

Eleven global beverage brands make the list. Pic:iStock

Coca-Cola takes third place in Interbrand’s 2016 Best Global Brands Report, but which other beverage brands make the list?

In total, eleven beverages make the Top 100 list, the same number as last year. They include Pepsi, Budweiser, Heineken and Smirnoff.

For the Top 10 Global Brands, Apple (brand value $178,119m) and Google (brand value $133,252m) took the top positions for the fourth year in a row.

They are followed by Coca-Cola (brand value $73,102m), Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz and GE.

The top three positions (Apple, Google, Coca-Cola) remain unchanged from last year’s rankings.

But what makes a top global brand? According to Interbrand, it’s the brands “making the most impressive strides [that] tend to defy sector norms and have a clear sense of self.

"They know when to build versus borrow. Their brand and business are cohesive and built around people.

"And they have a clear strategy for growth.”

Interbrand also highlights the importance of connectivity in today’s market.

“In 2016 and beyond, the need to connect to people, to be more personal, is a critical element of brand and business growth.”

Ranking is based on three components: financial performance; role in influencing customer choice; and the strength of the brand to command a premium price or secure earnings.

The top beverage brands in the report are: