Market update: Beer in India
India is among the top five beer markets in Asia-Pacific in terms of volume. Four large global players—Heineken, Budweiser, SABMiller and Carlsberg—together control 86% of India’s market and account for eight out of the 10 best-selling beer brands.
According to analysts, the size of India’s beer market will be expected to have doubled this year to approximately US$9bn, compared to 2012.
Beer is globally the third most popular drink after water and tea. Growing at an annual rate of 2.4%, market analysts Research & Markets predict that the global beer market will reach approximately US$636bn by 2020—from US$567bn last year.
While in 2014 the global beer market grew by 1%, this growth doubled in 2015. The slow growth of recent years has been due to a slowdown in beer consumption by world's five largest markets, China, America, Russia, Germany and Brazil.
