The brand, which launched in July, comes from the first gin distillery to open in Manchester, and is named after the trio of waterways on which the city was founded.
Arnold Holstein copper pot
The gin is produced by hand in small batches using a custom-made 450 liter Arnold Holstein copper pot still. The 40% ABV super premium dry gin is then packed in 70cl bottles.
Paul Clayton, MD, Royston Labels, told BeverageDaily the foil on the label creates a premium look to the bottle using a metallic satin finish.
An anti-scratch matt film was used in the process, together with a raised hammered metal effect applied to the ‘Three Rivers’ name-style.
Louise Rivers, PR & brand director, Manchester Three Rivers, said the firm contacted Royston Labels via a recommendation to create a strong brand identity for the craft gin.
Fast turnaround
“We needed a fast turnaround on the printing of our labels. They were professional, flexible and accommodating with every request we had,” she added.
“We are a super premium product and needed a label to represent the quality of our gin and are extremely happy with the outcome.”
Manchester Three Rivers’ distillery houses interactive Gin Experience tours where visitors can see the process behind making gin, before creating their own bottle to take home using mini copper pot stills.
“It was paramount to get the label looking perfect for launch,” added Clayton.
“We had a number of discussions to fine tune the development process. The end result is indicative of our willingness to spend time and work with our clients to develop innovations that help differentiate their packaging, create a stand-out design and provide them with a competitive edge.”