Producing 600 bottles per batch, the House of Elrick is located at Elrick House on an historical estate in Aberdeenshire, a 17th Century mansion in Newmachar.
17th Century Elrick House
The firm spent 18 months waiting for planning approval to build a Gin Distillery and Restaurant on the grounds.
Stuart Ingram, owner, House of Elrick, said the hand crafted, artisan gin is made with botanicals including juniper, coriander seeds, angelica root and citrus peel.
The entrepreneur partnered with family-owned business, Croxsons, which has been supplying glass packaging and closures for nearly 145 years to create packaging which illustrates the ingredients and the Estate story and its history for a stand-out on the shelf brand.
“At Elrick House we want to promote sustainability which has economic, agricultural and cultural meanings. The basis of this in the restaurant and Gin Still,” he said.
“Recycling is another way in which we can give back to the business. Using food waste for compost to fertilise the ground it once came from completing the cycle. In time also looking into things such as ducks, peacocks to control pests around the gardens as well as bees to pollinate and control the properties ecosystem.
“The Restaurant and Gin Still will offer a welcoming venue with local produce being at the heart of the menu. Uncomplicated simple British Garden food, influenced by the forests, coasts and our own garden it is envisaged by using local well known produce, the Estate will be able to deliver a gastronomic journey to entice all consumers.”
Croxsons Little Pasha bottle
In addition to the 700ml version, which is due to be released prior to Christmas, Croxsons is working on a miniature 50ml and 350ml version of the same artwork with the possibility of a 3L version in the New Year.
In creating the primary packaging, Croxsons used the luxurious look and feel of its 700ml Little Pasha bottle design with a stopper cork, sprayed in a matt blue finish and screen printed with silver ink to communicate a unique and distinctive appeal.
“The fantastic packaging for the House of Elrick speaks volumes about what can be achieved irrespective of whether you are a large or small producer. There should be no compromise in aiming to create maximum impact on shelf,” said Tim Croxson, COO, Croxsons, based in Morden, Surrey.
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