‘The first studio album ever released on a beer can’
The Massachusetts craft brewery created the 7.5% ABV Imperial Session IPA for the album’s release.
The only way to obtain the album is to get the beer and follow the instructions on the label.
An ‘adventure beer’
The Lights Out describes its new album as one that ‘explores the idea that our observable universe is one of many – a multiverse – where everything possible exists somewhere’.
Like the craft beer industry, the music industry is highly competitive and bands need to come up with new ways to release material.
“We’re making music at a time where format is completely up in the air,” observes the band. “Do you release it on a vinyl, CD… No one knows anymore.”
‘Music and beer go hand in hand’
Aeronaut CEO Ben Holmes said: “This seemed like a cool way to put words and sounds to the experience of drinking beer.
“We like beers that either tell a story or can be taken on an adventure as the story is built. When we were prototyping this beer we were listening to the album, enjoying the sounds, trying to create a texture of beer which would match up with the experience.”
“Music and brewing go hand in hand. There are few things that are a cooler opportunity for us than to be able to do both of the things at the same time.”
