Tetra Pak agrees deal to build packaging lines for Raubi juices
The agreement, which could be expanded in time, comes on the heels of a recent AED250m investment in production facilities nearby by Binghatti, an international investment holding company headquartered in Dubai.
The business is company is widely known for the Raubi brand of juices, which are popular across the Gulf. The current 10m cases of Raubi juice produced each year will increase to 40m cases when the plant is complete.
“We are very happy to have reached this agreement with Binghatti,” said Niels Hougaard, Tetra Pak’s regional managing director.
“They are the gold-standard of the regional FMCG sector and, with our equally respected manufacturing and packaging expertise, we think this is a mutually beneficial agreement that guarantees quality at all stages of the process.”
“The fantastic team at Tetra Pak has done an excellent job of tailoring the perfect solution for our requirements, and we are very much looking forward to further developing our relationship with Tetra Pak,” said Ahmed Binghatti, head of investments at Binghatti Holding.
Installation of the production lines is anticipated to begin in the first quarter of 2017, with the first commercial production run expected towards the end of the following quarter.
The products manufactured at the new plant will be shipped to countries across the Mena region, though there are plans to expand exports to Europe and the Far East.
