Maison Mumm says his appointment will help promote the champagne house in the US.
A 27 second video entitled ‘Usain Bolt, New Mumm CEO’ features the Jamaican sprinter opening a bottle of champagne with one of his gold medals.
“Usain Bolt will take the lead in ideating unique and daring ways to bring celebrations to consumers everywhere through the energy, intensity and enticing freshness of Mumm,” says the champagne house.
“His long-term goal for Mumm will include spearheading initiatives to excite the world and ultimately aid in efforts to make Maison Mumm the top champagne house in the US.”