Much of the show floor was given up to tea makers, who have the added challenge of blending pleasant tasting flavours that are also beneficial to health.
Cinnamon is known for lowering bad cholesterol and blood sugar as well as relieving arthritis pain, while mint is a popular choice for its refreshing, detoxifying properties.
With the products offered by the large tea makers, consumer habits point to a link between current tea trends and the health benefits of tea.
“Consumers are realising that tea can be indulgent and healthy,” said Tina Gloggengieser, founder of UK-based tea maker Hoogly Tea.
“With our teas, we are breaking into the market with the aid of our Hygge concept that promotes the ritual of tea drinking, amongst others as a choice to promote a more stress-free lifestyle.”
Hoogly Tea has its roots in the Danish concept of hygge (pronounced “hooga”) a unique approach to living that roughly translates to cosiness, although that is scratching the surface.
According to Gloggengieser, hygge involves creating a cosy and inviting atmosphere surrounded by the good things in life. Eating and drinking is considered a huge part of hygge.
Vitamin-infused tea
Tplus drinks is a start-up tea company also aiming to grab a share of the European tea market.
It uses a green tea base to infuse functional herbs, whole fruit pieces and daily essential vitamins to make it easier for people to meet their daily vitamin intake.
The company’s founder, James Dawson, was also eager to highlight the drink’s contribution to a healthier lifestyle that enables people to receive the nutrition needed on a daily basis.
“We wanted to make something that tastes better and is better for you,” he explained. “People are now asking for more from a cup of tea. They want something that they can get a tangible benefit from.”