BeverageDaily will publish six special edition newsletters this year, which will be sent via email to our subscribers (you can subscribe via the box at the top right of this page).
How can manufacturers add value to their portfolios? What do consumers really value when searching for ‘healthy’ beverages? What are the hottest trends in functional and fortified beverages? And where could the RTD tea trend go next? These are all questions we’ll address in 2017.
We will also publish two special newsletters dedicated to drinktec, the global trade fair for the beverage and liquid food industry.
If you feel you have something to bring to the discussion, please contact Rachel Arthur at rachel.arthur@wrbm.com. We will consider material of editorial value.
For advertising enquires for the special editions, please contact our sales department via this link.
Tea: Opportunities for tea and the rise of RTD
March 10
A 2016 survey of US dieticians earmarked green tea as one of the top 10 super foods for 2017, with other teas made from whole leaves and natural ingredients expected to perform strongly as well.
Meanwhile, the RTD tea category has been one of the success stories to date as consumers seek out healthier alternatives to sugary beverages. What is the market size of this category and how much is it expected to grow? What are the innovations that will continue to drive this category forward? This special edition puts the spotlight on tea and its potential.
Healthy beverages: What do consumers really want?
June 9
Are consumers swapping out sugar for sweeteners - or is it the other way round? How much weight do functional claims carry? What do consumers know about relatively new sweeteners like stevia? And how do they feel about terms like ‘natural’, ‘healthy’ and ‘organic’?
We all know that consumers are increasingly conscious about their health, but what are they looking for in beverages? We put the spotlight on exactly which attributes catch the attention of consumers - and which ones have lost their punch.
drinktec pre-show newsletter
September 1
drinktec, a global trade fair for the beverage and liquid food industry, takes place in Munich on September 11-15, 2017. Held every four years, this show brings together manufacturers, suppliers and distributors from more than 180 countries.
Visitors come from all branches of the industry: beer, liquid food, milk products, fruit juice, soft drinks, water, wine and spirits. Our pre-show newsletter will give readers a taster of what the show has in store.
drinktec post-show newsletter
September 29
drinktec hosts some 1,400 exhibitors along with an extensive supporting program of events, including place2beer (a meeting place for the beer industry), the innovation flow lounge, the new beverage concepts area, and the drinktec forum.
We’ll be reporting from the show floor, looking at some of the most exciting new product launches and sharing insight and analysis from industry experts. Our post-show newsletter will cover some of the highlights in text, images and videos.
Added value: How manufacturers are adding value to their portfolios
October 20
Many consumers value quality over quantity, and beverage manufacturers need to think about how they can add value to their products to stand out in the crowded beverage scene. In an era of personalisation and customisation, how can brands enhance what they offer consumers?
From new ingredients to active and intelligent packaging, this special edition looks at how manufacturers can add value to their portfolios.
Functional and fortified beverages
November 10
Once, beverages were simply about hydration. Now, people want hydration and more from their drinks.
Rich with innovation, the functional beverage category is full of exciting developments and new ideas. From beauty beverages to heart health, these beverages offer something extra to consumers.
This special edition will put the spotlight on ingredients, claims and regulations, market size and the opportunities and challenges for functional beverages.
Picture credit: iStock and Messe Munchen (drinktec images).