The finishing, which is made from an ink compound to create eye-catching beverage packaging is available in 2018 and samples can be pre-ordered from Ardagh Group’s Sample Store.
Matte packaging designs
Werner Noll, R&D manager, Beverage Lacquers and Printing, Ardagh Group, said the finishing comprises an admixture that can be used with any printable color and creates matte effects on an otherwise glossy can surface.
“The market for matte packaging designs keeps expanding, as the food and beverage industries increasingly seek this type of effect,” he said.
“It’s easy to achieve with paper or cardboard packaging. However, when it comes to metal beverage cans, the matte effect proved more difficult to replicate, especially in combination with glossy elements.
Can ink developments
“However, thanks to the latest can ink developments, we were able to add this sought-after technology to our portfolio and meet our customers’ growing demand for dynamic finishings.”
Compared to matte-only finishings, where the matte effect is within the overvarnish, the technology creates a multi-faceted surface through a specialty ink.
During the drying process in can production, the blend creates a surface structure that reflects light differently, producing a matte appearance.
Dirk Schwung, sales director, Ardagh Group, added, ‘Matte & Mirror Impact’ provides an appealing design option, especially for brands who wants to create value through their packaging design.
“The finishing helps customers to upgrade brand communication. The alternating matte and glossy areas allow specific design elements, such as logos, promotional messages or brand icons, to be easily and effectively highlighted,” he said.
‘Matte & Mirror Impact’ can finishings will be debuted at drinktec, in Munich, Germany, from September 11-15, at Ardagh Group’s booth in Hall A1, Stand 539.