What's hitting the shelves? New products: September
Coca-Cola’s Minute Maid Pulpy Santra
Following the launch of Minute Maid Pulpy Mosambi, Coca-Cola has released Minute Maid Pulpy Santra in India: a drink that contains Santra (orange) juice from the oranges locally-grown in Maharashtra and Madhya Pradesh.
The new drink will be available in ready-to-serve 400 ml pack.
“Minute Maid Pulpy Santra contains juice from perfectly ripe, hand-picked Indian Santra fruits and pulp that provides for a fruit-eating experience,” says Coca-Cola.
Cocktail syrups
The Bristol Syrup Company is celebrating its launch with the release of 14 cocktail syrups in the UK.
The company is a collaboration between Beyond the Bean and bartenders Danny Walker and Dee Davies.
Having worked in the world of speciality coffee for over 20 years, Jem Rogers, co-founder of Beyond the Bean, saw the popularity of syrups for the coffee industry soar and spotted a gap in the market for quality, cocktail focused syrups.
The range includes fruit classics; Raspberry, Passionfruit, and Grenadine alongside Falernum, Orgeat, Coconut and Elderflower.
More complex syrups include Raspberry Shrub, Fruit Cup, Pineapple & Coconut and Cherry & Vanilla.
The syrups are available in South West England through wholesaler Matthew Clark in 75cl bottles.
KOPU sparkling water
KOPU Sparkling Water – a lightly carbonated water from New Zealand that is packaged in aluminum bottles – has been launched in California.
The water is ‘sourced from an aquifer thousands of feet below the dormant volcanoes of New Zealand’s Bay of Plenty… then infused with pure effervescence to create KOPU’s signature luxurious taste’, according to the brand.
KOPU Sparking Water is available in Los Angeles and Santa Barbara, stocked in gourmet grocery stores, restaurants and luxury hotels.
Vietnam: TH True Herbal launch
TH Group has launched its TH True Herbal product line in Vietnam, following the introduction of the superfood beverages in the US two years ago.
Three flavors – lime, passion fruit and blackberry – are now available in Vietnam.
Indigenous, traditional, natural ingredients are increasingly being embraced by the Vietnamese consumer for their health and wellness benefits. The rise of the clean label movement is causing consumer demand for products with ingredients they understand.
Madame Thai Huong, Chairwoman of TH Group, said: “Consumers want to know the source of their ingredients. Whether you’re looking for protein power, energy, a vision boost, a relaxation or heart health support, True Herbal beverages can provide you with those benefits in just a few sips.”
Sparkling water and juice
Purity Organic has launched a new sparkling line made with 15% organic juice and sparkling water in the US.
Available in watermelon, lemon, mandarin, and grapefruit flavors, every 12-ounce can contains 100% of the recommended daily allowance of Vitamin C and ranges from 20 to 30 calories with no added sugar.
Distribution is initially focused across the East and West Coasts and Mountain regions.
Winter spices sirop
Monin announced new product Epices d’Hiver Sirop in France.
With a mix of ginger, cinnamon, gloves, nutmeg and hint of chili, the sirop can be used with hot drinks, mocktails and cocktails.
The sirup comes in a 70cl bottle.
Cabernet Sauvignon
US wine brand Ménage à Trois has launched a new Cabernet Sauvignon, Decadence ($14 SRP).
An annual $2-billion-dollar category, Cabernet Sauvignon is the no. 1 red varietal in the US.
Mark Dunlea, senior marketing director for Ménage à Trois wines, said: “Ménage à Trois Decadence promises to be the portfolio’s most lavish, over-the-top Cabernet Sauvignon yet, and it delivers.
“Full-bodied Ménage à Trois Decadence boasts uniquely rich, red berry flavors and aromas with a soft, round mouthfeel and a smooth, chocolatey finish.”
Ménage à Trois wines are wholly owned and operated by Trinchero Family Estates, family-owned Napa Valley vintners since 1948.
Scottish gin
Avva Scottish Gin has launched a limited edition cask finish gin - Avva Cask Finish.
The gin uses 11 local, native and traditional botanicals, including rowan, red clover, mint, dandelion and nettle. The spirit is then matured in a bourbon barrel for six months.
“Based in the cathedral City of Elgin, the capital of the Speyside region famed for being the center of Scotch malt whisky, Avva Cask Finish honours the region’s rich whisky heritage by blending the flavors derived from a bourbon cask with its exceptionally balanced London Dry Gin.”
Avva Cask Finish is bottled at 55% abv. The edition is limited to just 200 bottles which are now available to purchase directly from the distillery via its online shop for £50 for a 70cl bottle.
Wat Water
Wat Water, a brand from Alter Food, has launched in France.
The sparkling water is organic and free from sugar, calories, sweeteners and additives.
It comes in three flavors: pomegranate, raspberry and blackcurrant; lemon and lime; and mint and cucumber.
The beverage is available in 330ml cans in Bio C’Bon, La grade Epicerie de Paris and Colette for 99c.
DRY sparkling holiday bottles
DRY Sparkling is expanding the national distribution of limited-edition 750 mL Celebration Bottles of Ginger and Cranberry DRY Sparkling to select Kroger, Cost Plus/World Market, BevMo stores, plus several regional chains and specialty stores.
The festive holiday bottles will be rolling out in November with a suggested retail price of $4.99 each.
The limited edition celebration bottles were tested in the market last year, and now will expand to national retailers this year.
Ginger DRY Sparkling and Cranberry DRY Sparkling offer “a refreshingly less-sweet alternative to high-calorie holiday ciders and typical sodas. Like all DRY Sparkling beverages, Ginger and Cranberry DRY Sparkling sodas are made with four simple ingredients, including a touch of cane sugar, allowing the true flavors of the botanicals to shine through. DRY Sparkling beverages are Non-GMO Project Verified, caffeine-free, gluten-free, OU certified kosher, and sodium-free.”
