Coca-Cola launches bespoke typeface

The typeface was designed by Brody Associates with the Coca-Cola Global Design team.

“TCCC Unity draws its typographic personality and DNA from The Coca-Cola Company’s archive taking inspiration and reference points from the modernist American typography movement and Coca-Cola’s unique personality,”​ says Brody Associates.

“This DNA is blended with practical type features and design requirements to meet with the reality of today’s world. Blending the past with the present.”​

Coca-Cola has a number of key recognisable elements such as its logo, color and bottle shape, but it is the first time in its 130-year history that it has owned a proprietary font.

Other companies that use their own bespoke typeface include YouTube, IBM, Apple and the BBC.

We are proud to announce the launch of TCCC Unity, the first company-wide proprietary typeface for @CocaColaCo since its inception over 130 years ago. Designed by Brody Associates with the Coca-Cola Global Design team. Read more here: https://t.co/Vu5JPuJSzdpic.twitter.com/EPBm7L0Ho3

— brody-associates (@B_associates) 9 January 2018