The brewery will facilitate the increased demand, particularly from within the UK, and allow for a wider variety of beers.
Flavor variation
“The increased brewing and storage capabilities of the new site will give us the flexibility to produce and experiment further with flavor variation, create limited editions and seasonal brews which will appeal to a wider audience of beer drinkers, whilst still meeting the demands for our core and already established beers,” said Peter Mosley, head Brewer and director, Porterhouse Brewing Company.
The brewery will also release a limited edition Porterhouse Bounty Hunter beer scheduled for release in the UK on St Patrick’s Day 2018 thanks to an employee beer development programme and on-site innovation hub.
The Porterhouse Beer Project was set up for all employees throughout the group to develop a beer that would appeal to both existing and new generations of craft beer drinkers.
The winning concept was submitted by Porterhouse import distributers, Grand Cru, to honor the independent brewer’s reputation for creating beers with character that people remember.
The end result was an eye-catching coconut porter with a roasted chocolate finish.
Visitors centre
Porterhouse Brewing Company was established in response to bland and mass-produced beers from multi national companies, which dominated the Irish market in the 1990s. In 1996 they opened Ireland’s first brewpub, The Porterhouse in Temple Bar, and in 2017 Porterhouse Brewing Company launched as a brand internationally.
Looking ahead the brewery plans to open a visitors centre, with an events space for live music, parties, street food markets and corporate functions.
Founding partner, Liam LaHart said: “It won’t be like your typical brewery visitors centre. We want to create a bit of theatre, an immersive experience that is all about getting involved in the process and having fun.
“People like the fact we are an independent, Irish-owned, family-run company brewing all our beer in Dublin.
“Using the site to produce the Porterhouse Beer Project beer we are putting our Porterhouse family members (our employees) at the heart, getting them to design their own beer from brewery to first pour.”