Capri-Sun turns to stevia to cut sugar by 50%
By introducing a blend of sugar and steviol glycosides, the total sugar content has been reduced to 4.9g per 100ml, bringing it below the threshold of 5g/100ml for the UK soft drinks industry levy.
The reformulated product launches in the UK this month and is also being rolled out to Ireland, Belgium and the Netherlands.
Capri-Sun
The reformulated Capri-Sun original recipe joins Capri-Sun No Added Sugar and Capri-Sun Fruity Water, which were introduced in 2015 and 2016 respectively.
“Capri-Sun original range will continue to be made from fruit juice and water, without preservatives or artificial flavors, colors or sweetener," says Coca-Cola European Partners.
“The new recipe maintains the iconic taste of original Capri-Sun and in testing parents and their children gave positive feedback.”
Sprite
Coca-Cola’s approach to Capri-Sun differs to that of Sprite in the UK, where it has turned away from its 2013 decision to use stevia and instead use sugar, aspartame and acesulfame K to get down to a sugar content of 3.3g per 100ml (compared to the previous stevia version at 6.6g per 100ml).
