The US targets follow on from AB InBev’s global goals, which were set out last month.
In the US, Anheuser-Busch’s targets focus on four key areas and are as follows:
- Renewable electricity & carbon reduction: All purchased electricity will come from renewable sources; and CO2 emissions will be reduced by 25%
- Water stewardship: All facilities will be engaged in water efficiency efforts; and communities in high stress areas will have measurably improved water availability and quality
- Smart agriculture: All direct farmers will be ‘highly skilled, connected and financially empowered’. 98% of primary ingredients are currently grown in the US.
- Circular packaging: All packaging will be made from majority recycled content or will be returnable
The 100% Renewable Electricity symbol will start appearing on US packaging on Earth Day (April 22), to show that the equivalent of the electricity used to brew Budweiser in the US each year is now sourced from wind power (Anheuser-Busch secures 50% of its total purchased electricity from wind power).
Last year Anheuser-Busch launched its Elevate platform for craft partners, which will include installing solar panels to transition to 100% purchased renewable electricity by 2020. It has also ordered 40 Tesla electric powered trucks.
