The company based in Austin, Texas, will debut SipNShut at the BevNet Winter show in Santa Monica, California, on December 3, 2018.
Q3 2019
The product is expected to go on sale with selected brands in Q3 2019 and the firm is accepting inquiries from partners who want to be considered for the phase one marketing.
“Consumers like aluminium cans but the contents are easily spilled once opened,” said Chris Schorre, CMO, SipNShut.
“SipNShut lets consumers take previously opened beverage cans with them on the go in the same way they would use a plastic bottle.
“Given the growing consumer pushback against plastic, SipNShut also offers beverage brands a sustainable packaging alternative to plastic bottles.”
He added, the patented design not only keeps drinks where they belong inside the can, but keeps things out, such as if they want to avoid getting sand in their drink at the beach or preventing insects getting into their drink while picnicking outdoors.
“Aside from a few major energy drinks, you don’t see reclosable cans often on store shelves,” added Schorre.
On-the-go
According to SNSTech, while cans have become increasing popular over the last several years, they have not kept pace with how and where consumers drink their beverages.
It claims research conducted among 339 randomly selected US adults confirms 60% of adults aged 18+ want resealable cans, with 70% of adults aged 18-29 indicating a preference for a reclosable option.
Bill Brandell, president, SNSTech, said it has created a design that addresses four issues preventing widespread adoption of reclosable cans; SipNShut is designed to run on existing canning lines at high speed, allowing fillers to maintain throughput without capex.
It is 100% aluminium - not a mixture of plastic and aluminium; it is easy for consumers to open and close and it pours as smoothly as a standard beverage can.