NXP talked about the launch at the AIPIA World Congress in Amsterdam this week (November 19-20) as well as NTAG 424 DNA, a new generation chip for the IoT (Internet of Things).
Ultimate experiences
After removing the cognac seal, customers will be able to use NFC (Near Field Communication) technology on their smartphones on the cork of the bottle to access the Louis XIII Society landing page to create or log into their account and where the decanter number is automatically registered.
Upon registration, the private club will offer bespoke services including; customised decanter engraving, pre-releases of limited editions, contact with a Louis XIII personal advisor for private tastings, ultimate experiences, and an invitation to network with Louis XIII Cognac connoisseurs globally.
The capsule will be able to tell users whether the bottle has previously been opened and gives information about the authenticity of the seal, which remains active once opened.
Speaking at the AIPIA event, Sylvia Kaiser-Kershaw, senior global marketing manager, Smart Products, NXP Semiconductors, Austria, said the number of IoT connected objects is expected to reach 40 billion by 2021, and more brands are looking for feature-rich connectivity.
Tag edge of the IoT
The next-generation NFC technology offers advanced security and intelligence to the tag edge of the IoT.
“When Apple made the announcement it was opening up NFC tag reading without the need for a dedicated app, it meant the consumer has access to NFC functionalities in a fast and easy way, which opens up opportunities for manufacturers,” she said.
“NFC advantages bring intelligence and more power to the IoT tag edge.”
The NTAG 424 DNA chip is designed to reduce costs bringing NFC tag authentication to the mass market and it has the ability to ‘include a unique secure code into an URL address’.
“The NTAG 424 DNA is architected to provide AES-128 cryptographic operation, a SUN (Secure Unique NFC) authentication mechanism upon each read-out by an NFC enabled mobile device, and sensitive data protection with crypto-secure access permissions.Useable with Android and iOS mobile devices,” added Kaiser-Kershaw.
“The SUN mechanism means each time you tap the NFC phone it generates a secure code ideal for advanced anti-counterfeiting applications such as premium wine, and you can do authenticity checks throughout the entire supply chain.”