The metal can design was manufactured at Ardagh Group’s Deventer, Netherlands, plant for the Dutch brand owner Concept Drinks.
The Deventer engineers expanded the can size by 26% under 40 bar pressure to achieve the desired shape and it comes with gold printing on both the lid and the base of the can, complementing the gold speckled design on the dark green body.
“What is really pleasing about this development is to achieve such an exciting result in terms of shelf differentiation and added value by stretching the boundaries of packaging design and manufacturing,” said Martin de Olde, marketing and business development manager, Ardagh’s metal division.
Prior to full manufacture, the can was trialled and tested on Ardagh Group’s prototyping and pilot production line at its Research and Development centre at Crosmières, France.
