Made of fully recyclable aluminium, the can is airtight, lightproof and shatterproof.
On-the-go
The can is designed to present and protect wine and wine-based drinks targeting a growing market of younger wine drinkers who are keen to try new varieties without committing to a full bottle or multipack.
The 187ml wine serve is a quarter of a standard 75cl bottle for consumers who want to enjoy a single drink with a meal or on-the-go consumption.
Ardagh claims until now, single-served European wines have been mostly available in bottles, boxes or multipack cans in the US, so the single 187ml can will make this market newly accessible, with canned European wines available in single serves at airports and stations, outdoor events, or to complement casual dining.
Adriana Escobar, product manager, Ardagh Group’s European Metal Beverage division, said the can will allow wineries to sell single-serve canned wine in new markets and in channels, supporting category growth.
US market
For the first time European wineries will be able to sell canned wine in the US in single packs by using its Wine Can format.
“Our customers trust Ardagh’s Wine Can design and technical expertise, as they know our superior specifications will serve to guarantee the quality of their products,” said Escobar.
“We’re always looking to innovate to meet changing demand and open up new markets for customers, so we’re proud to be announcing the new 187ml format.”
According to Euromonitor, canned wine consumption continues to grow worldwide and the global wine-in-can market is estimated to reach 366 million units by 2022.
To serve this growing demand and to comply with international wine packaging regulations, Ardagh recognised a new format was needed, and has worked across its manufacturing, R&D, engineering, sales and business development teams to come up with the design.
The Wine Can format can be further elevated with Ardagh’s decorative options. Customers can for example use different Coloured Tabs to distinguish between a red, rosé and white wine or enhance the visual appearance of the can by adding a matte finish.