The carton water brand will also open a production facility in the area.
The company said the new source in Augusta County, Virginia is ‘virtually identical’ to the Canadian spring in terms of calcium, magnesium, potassium, and calcium carbonate and “providing smooth, easy-drinking mineral spring water with a natural alkaline pH of 8.1.”
The location has been named Seawright Springs, and Flow commits with both of its springs that it won’t interrupt the natural flow of the spring water through the environment. Flow said that with this source, it is now “strategically within eight hours of two-thirds of the US population including the coveted Mid-Atlantic and Northeast regions.”
Nicholas Reichenbach, founder and CEO of Flow, said "We are so grateful to have found such a unique source of naturally alkaline spring water in the beautiful state of Virginia, and to be able to further grow our mindful hydration business in the US.
"By expanding production into the US, we are able to provide more naturally alkaline spring water to our customers with our robust retail partners in a more efficient, sustainable, and timely manner.”
Flow said the high costs and environmental impact of shipping its product from Canada were the main drivers behind this expansion. The majority of its customers are in the US, growing demand in both retail and on Amazon.
The company reported a 400% growth in revenue in the US since 2018, with its audience going from 4.5 million to more than 8 million consumers. The new plant is based in Verona, Virginia and completed its first production run this June.
