New trade show for low and no alcohol beverages
The event will include exhibitor stands and a live content programme of insight and trend analysis provided by HIM, MCA and other leading experts. Diageo and Heineken, and no-alcohol drinks brands Everleaf and Stryyk, are already confirmed as exhibitors.
Held on 17th and 18th June 2020 at The Old Truman Brewery, London; the Low 2 No Bev Show will be the sector’s first dedicated B2B show, targeting drinks buyers in both the on and off-trade.
Insight, networking and tasting
The event has been created by leading B2B media company, William Reed, and will use the collective expertise of its publications including BeverageDaily and renowned UK food and drink publication The Grocer.
“Declining alcohol consumption coupled with strong innovation in low and no-alcohol drinks indicates to us that the sector is set for strong growth and the community needs an opportunity to come together to better understand and realise the full potential that is out there,” says Andrew Reed, Managing Director of Exhibitions at William Reed.
“As a leading B2B media provider in this sector, we have brought together the collective might of The Grocer, The Morning Advertiser, Big Hospitality, Beverage Daily, HIM and MCA because we want to help our clients to make the most of this fantastic opportunity,” he added.
“We will provide them with an unrivalled opportunity to network, digest the latest sector insight and of course, to taste the latest products coming too and already available in the market.”
10 million UK consumers are teetotal
Research shows that 19% of the UK adult population is now teetotal - a consumer group of 10 million people and growing. Two fifths of consumers drink no or low alcohol drinks in pubs or bars, rising to over half of those aged 18-24, according to figures from MCA.
UK start-up and zero proof spirit brand Stryyk - which is positioned as a stylish, sociable alternative to alcohol - will be one of the exhibitors at Low 2 No Bev.
James Pattison, Marketing Manager, Stryyk, commented: “We are delighted to be part of the first Low 2 No Bev Show next year - the first of its kind in the UK – championing a category of exponential growth and importance to both on and off-trade operators.
"We’ll be showcasing to the trade just how to capitalise on the trend in a modern, stylish and innovative way, and will be demonstrating our unique menu mechanic designed to maximise operators’ consumer offering and reap the rewards with our Not Gin, Not Vodka and Not Rum.”
The Low 2 No Bev Show is supported by a dedicated website. A newsletter will help galvanise and grow the low to no-alcohol trade community, which will aggregate news, analysis and insight from across William Reed’s print and online titles.
William Reed’s portfolio of established and successful trade shows includes Food & Drink Expo, Farm Shop & Deli Show and The Restaurant Show. It also owns The World’s 50 Best Restaurants awards.
Find out more
Low 2 No Bev will be the must-attend event for anyone who sources and buys low and no-alcohol beverages across retail, hospitality, convenience and the on/off licensed trade.
It will be held at the Old Truman Brewery in London on June 17-18, 2020. Find out more about exhibiting or visiting the show here.
Twitter: @Low2NoBev Instagram: #Low2NoBev
