Coca-Cola Energy to launch in the US in 2020
Coca-Cola was launched earlier this year in Spain and Hungary has since rolled out to 25 markets globally: including Great Britain, Ireland, Germany, Holland, Norway, Sweden, France, Belgium, Romania and Australia.
In the US, Coca-Cola Energy, Coca-Cola Energy Cherry, and their zero-calorie counterparts will be available nationwide in 12-oz. sleek cans starting in January 2020. All four varieties include 114 mg of caffeine per 12-oz. serving (roughly the same as a 12-oz. cup of drip coffee), guarana extracts and B-vitamins.
“Coca-Cola Energy continues the Coke brand’s recent track record of innovation in the US and is one of several new extensions in the pipeline,” says Coca-Cola.
“Coca-Cola Cinnamon will hit the market this fall as a limited-edition holiday flavor, and Coca-Cola Cherry Vanilla and Coca-Cola Cherry Vanilla Zero will launch next year. All follow the successful rollout of Coca-Cola Orange Vanilla and Coca-Cola Orange Vanilla Zero, the first new Coca-Cola flavor extensions in over a decade.”
Coca-Cola Energy is debuting at the National Association of Convenience Stores (NACS) in Atlanta this week, with Coca-Cola eying up convenience retail as a important channel for energy drinks.
The path for its US rollout was cleared earlier this year when an arbitration panel ruled that Coca-Cola Energy did not infringe its energy drink partnership with Monster Energy.
