The products – which will hit US shelves next month - seek to offer consumers at home ‘a little more than their average cup of coffee’.
Essential Vitamins contains five B vitamins; Golden Turmeric contains turmeric, ginger and cinnamon; and 2x Caffeine contains twice as much caffeine as one Starbucks K-Cup pod of black coffee.
The new range of products also includes:
- Starbucks Cold Brew Concentrate: these can be mixed with water and ice to create cold brew at home. Cold Brew Concentrates come in Signature Black and Caramel Dolce flavors in both multi-serve and single serve formats.
- Starbucks Fresh Brew: pre-portioned airtight packaging that is 'brand new to the market and will transform your at-home coffee experience'. The airtight seal locks in the peak flavor of signature ground coffee. Available in Pike Place Roast, French Roast, and Breakfast Blend.
Starbucks and Nestlé created a ‘global coffee alliance’ in 2018, giving Nestlé the perpetual rights to market Starbucks packaged goods and foodservice products worldwide outside of Starbucks coffee shops.
Representing Nestle's third biggest acquisition ever, it gives the Swiss giant a step up in the premium coffee market both in North America and globally. For Starbucks - the world's largest coffee chain - the alliance opens the door for global expansion in retail.
Last year, Nestlé launched four coffee platforms globally under the Starbucks brands, including Starbucks Creamers in the US.
Starbucks and Nestle: global coffee alliance for retail
New products: Cold Brew Concentrate, Fresh Brew Coffee, Starbucks Coffee with Essential Vitamins, Starbucks Coffee with Golden Turmeric and Starbucks Coffee with 2X the Caffeine.
Existing products: Starbucks packaged coffee and tea brands, such as Starbucks, Seattle’s Best Coffee, Teavana, Starbucks VIA Instant, Torrefazione Italia coffee, Starbucks-branded K-Cup pods, Starbucks by Nespresso and Starbucks creamers.
