PepsiCo launches 2021 Greenhouse Accelerator

The program is looking for ‘emerging, purpose driven health and wellness companies’ from across the food and beverage sector in this North American edition.

Ten companies will receive a $20,000 grant and entry to the 6-month incubator program. At the end of the program, one winning company will be granted an additional $100,000.

Brands taking part in the accelerator will benefit from personalized mentorship with experts across PepsiCo: whose global brands include Pepsi-Cola, Gatorade, Frito-Lay, Quaker and Tropicana. This will cover areas such as brand optimization, product development, supply chain management, customer acquisition and distribution.

The program will also address critical early-stage business issues like business planning, corporate structuring and fundraising.

What is PepsiCo looking for?

PepsiCo’s guidelines tell us something about the trends it expects to see emerging in the coming years. The beverage and snack giant is on the lookout for brands that have a clear focus on consumer health and personalized nutrition; including wellness, better-for-you foods and beverages, as well as aspects of healthy aging, such as immunology, digestive health, vitality, mobility, brain/cognition health, stress and mood management/sleep.

It also highlights its interest in personalized nutrition and health monitoring: pinpointing tech such as wearables and diagnostic methods which can inform and enable wellness management and healthier aging lifestyles.

More information can be found on the Greenhouse Accelerator website.​​