Coca-Cola launches paper bottle trial in Hungary
The paper bottle prototype design was unveiled last year; and will move into a market trial with the dairy-free smoothie brand this summer to see how the packaging performs and how consumers react.
The technology aims to create 100% recyclable bottles made of sustainably-sourced wood with a bio-based material barrier suitable for liquid goods, such as carbonated and still drinks.
The current prototype consists of a paper shell with an rPET recyclable lining and cap. Ultimately, the goal is to develop a bottle without the plastic liner that can be recycled in the same way as paper.
The trial of the paper bottle prototype is scheduled to take place in Hungary in the second quarter of 2021. A total of 2,000 bottles of 250ml AdeZ will be offered to consumers by one of Hungary’s fastest growing online grocery retailers, kifli.hu.
Coca-Cola’s paper bottle is being explored as part of the Paboco Pioneer Community: an initiative which also includes Carlsberg, Absolut and L'Oréal. Coca-Cola joined the partnership in 2019. While there is a certain overlap in research, the companies are dealing with different drinks and products.
Carlsberg has revealed two research prototypes for its Green Fibre Bottle. Both use sustainably sourced bio-based wood fibres: with one using an inner PET barrier and the other using bio-based PEF for this layer.
Pernod Ricard’s Absolut, meanwhile, has started trialing a paper bottle prototype in the UK and Sweden. Absolut’s prototype is made from 57% paper and 43% plastic. It uses a metallic crown cap closure, with a solid PVC free liner.
