Prestigious cocoa brand Van Houten launches first-ever ruby chocolate drink powder

Ruby, known as ‘the fourth type in chocolate’, was launched by Barry Callebaut in 2017, offering a ‘new taste experience, a tension between berry-fruitiness and luscious smoothness’. Since its launch, ruby has developed into a ‘it’ chocolate, sought after by many consumers, the manufacturer said.

Almost 200 years after its revolutionary invention of the cacao press, the Van Houten brand founded by the Dutch Van Houten family nearly 200 years ago and owned by the Barry Callebaut Group since 1998, is the first to introduce ruby chocolate in a powdered form reinforcing its reputation a pioneer.

“We are proud to be the first to offer a ruby chocolate drink powder. This chocolate drink has all the flavor and colour of ruby chocolate and the powder dissolves very easily in any type of milk, in hot or cold applications. Ruby chocolate drink powder will help us to unlock the beverage category for our customers​,” said  Freek van der Knaap, Vice-President Vending & Beverages EMEA.

Sustainably sourced

Like all Van Houten products ruby chocolate drink powder is made with 100% sustainably sourced cocoa beans. The next generation of consumers cares deeply about the origin and processing of their foods and drinks, said a spokesperson.

“This is why Van Houten partners with Cocoa Horizons, Barry Callebaut’s impact-driven programme, established in 2015, focusing on cocoa farmer prosperity by creating self-sustaining communities that protect nature and children​.”