The show takes place at The Truman Brewery in London on June 9-10: and visitors can register to attend here.
Low2NoBev is the first major drinks industry trade event in the UK to open its doors for 14 months, and will be held under ‘All Secure’ guidelines (industry-wide standards developed to ensure the highest levels of hygiene and safety).
New products and expert talks
There will be more than 150 brands on show, with brand owners and managers on hand to talk through their products. The show covers low and no alcohol beer, wine, spirits and cocktails; through to mocktails and mixers and soft drinks.
Meanwhile, the Quench Live theatre sessions will bring together industry experts on stage to explore pressing issues and the biggest opportunities for the industry.
Companies participating in the event include Diageo, Heineken, Britvic, Big Drop Brewing, Distill Ventures, Partake Brewing, Gimber, Lucky Saint, Ceders, Lyre’s, Campari, Everleaf, Folkington’s, Stryyk, Small Beer and Thomson & Scott.
“Low2NoBev offers a compelling reason for hospitality and retail drinks buyers to explore the latest product launches and sector innovation, supported by the most recent category insight,” notes show organisers William Reed, publisher of BeverageDaily.
“With trends, analysis and practical advice being shared at the Quench Live theatre sessions, run in partnership with BrewDog, Low2NoBev is the ultimate destination for anyone involved in drinks procurement – all whilst being able to enjoy (socially distanced) face to face interaction with industry colleagues.”
Look out for top new products including:
Noughty Rosé from Thomson and Scott. An alcohol-free organic vegan sparkling rosé wine, Noughty Rosé is produced with 100% organic Tempranillo grapes from southern Spain and dealcoholised using historic patented methods. While the average sugar content of an alcohol-free sparkling wine has around 10-12g of sugar per 100ml (120-130 calories), Noughty Rosé has only 5.9g of sugar, that is just 18 calories
BEMUSE - a new range of sparkling craft mead, based on an ancient drink. Bemuse is available in four natural flavours with only 0.5% alcohol and 40 calories per can. This delicious drink also supports its natural producers - endangered city and country bees.
UNLTD. IPA A full flavoured IPA with aromas of citrus and tropical fruits, deep and complex malt flavours and a perfectly balanced bitter backbone. UNLTD. At just 13 calories per bottle, it’s one of the lowest-calorie beers on the market. It’s an IPA that’s low in carbs, vegan friendly and gluten free
Caleño Dark & Spicy non-alcoholic spirit. The latest tropical non-alcoholic spirit inspired by Colombia. A distilled golden and spicy blend, packed with dark pineapple tropical notes, ginger and kola nut spices.
Juniperl - a distilled 0% ABV Spirit, crafted from gin botanicals with a juniper, rosemary and grapefruit flavour. Juniperl was designed from day one to be like a Gin, it’s for those days when you want a grown-up drink, but not the alcohol.
Clean T, from CleanCo, turning their hand to the tequila, the Mexican classic, this non-alcoholic alternative of the timeless tipple is crafted using a complex distillation process which replicates the same taste, aroma and experience as a full-strength drink. At 0.4% ABV, Clean T offers a sequence which is earthy and fruity (reminiscent of ripe melon), with woody, oak notes, green olive and a peppery rocket and watercress finish.
Tracking growth
Consumer demand for low and no alcohol drinks continues to rise, with retail sales having increased 50% to £217m and a renewed focus on health & wellbeing likely to drive trial and purchase that impacts positively on turnover and profit.
The importance of stocking a good selection of drinks from the low and no alcohol category is further highlighted by recent research for show supporter The Portman Group, which reported that two-thirds (62.5%) of UK adults had at least tried a low and no product, and 25% of current alcohol drinkers are semi-regular consumers, choosing a drink from the category often or sometimes.
“Innovation in the category has never been stronger, with a fantastic selection of great tasting low or no alcohol alternatives available across beers, wines, ciders, spirits and functional drinks,” say the show organizers. “Low2NoBev is thrilled to introduce some of the most recent launches and visitors will be able to sample many of the latest products.”
Quench live sessions include:
- Lumina Intelligence will launch the Low2No Report 2021, with facilitated focus groups highlighting what drives a diverse range of consumers.
- A panel including Heineken and Britvic will explore how the category can widen appeal beyond Millennials
- From synthetic alcohol to CBD, innovators will look at how brands are taking out alcohol and exploring new methods of creating an adult beverage.
- Hear from brands in the US, Canada, China, Australia and beyond to find out what the opportunities are globally.
- Experts will place their bets on where the category is going next.
