Nestlé and Starbucks will initially focus on the most popular RTD products, such as Starbucks Frappuccino and Starbucks Doubleshot, with a ‘strong innovation pipeline’ for the future.
The products will be rolled out across a variety of channels, including online platforms.
The new collaboration builds on a three-year partnership through the global coffee alliance, which has expanded the reach of Starbucks branded coffee and tea products across 79 markets outside Starbucks retail stores.
Other products from the partnership to date have included whole bean, roast and ground as well as Starbucks capsules for Nestlé's Nespresso and Nescafé Dolce Gusto proprietary technologies.
Nestlé says the partnership with Starbucks has ‘confirmed Nestlé’s leading position in the global coffee business’.
Last year, Nestlé’s sales of Starbucks products reached CHF 2.7bn ($3bn), representing double digit organic growth on 2019.
“With our expansion plans into RTD coffee, Nestlé will continue to build on its global leadership in coffee and will benefit from new growth opportunities in a segment that is developing rapidly and attracting new and younger consumers,” said David Rennie, Head of Nestlé Coffee Brands.
