Topo Chico Hard Seltzer to expand into Canada
The Coca-Cola brand, which launched in the US in March via a collaboration with Molson Coors, will roll out in select Canadian markets on and off premise next summer with the original four US core launch flavors: Strawberry Guava, Tangy Lemon Lime, Exotic Pineapple and Tropical Mango. A full roll out will follow across Canada in 2023.
The 4.7% ABV drink will be sold in 12-packs of 355ml cans and 473ml singles of Tropical Mango and Strawberry Guava.
James Hall, senior commercialization manager for beyond beer and flavor at Molson Coors Beverage Company in Canada, says the brand has a distinct point of difference.
“What Topo Chico Hard Seltzer brings in Canada is something new. We’ve been looking at a lot of the familiar hard seltzer brands now for the better part of two or three years, and Topo Chico Hard Seltzer is something different,” he said. “It’s a little exotic and has the ability to appeal to the experienced seltzer drinker who is looking for new brands and unique flavors.”
“Considering the success of Topo Chico Hard Seltzer in the US, we have full confidence the brand will bring new Canadian consumers into the hard seltzer segment,” added Fred Landtmeters, president of Molson Coors Canada. “This represents another significant step in growing our above premium portfolio and another example of us executing on our revitalization plan to build a brighter future for Molson Coors.”
Topo Chico Hard Seltzer launched in the US in March in 16 states. Next year it will expand nationally, as well as launching a new margarita variety pack.
In Canada and the US, Molson Coors produces, distributes and markets Topo Chico Hard Seltzer as part of a brand authorization agreement with The Coca-Cola Company, which acquired the Topo Chico brand in 2017.
Topo Chico Hard Seltzer is currently available in 17 markets, and is on track to reach a total of 28 markets by the end of the year.
