Marking a first for Anheuser-Busch, the 4% ABV brew comes in at 80 calories and offers a ‘new type of beer for consumers who have long desired a beer that breaks the barriers of a traditional lager and offers the sessionability and stats of a seltzer’.
The brew has been nearly ten years in the making, said Andy Goeler, VP marketing, Bud Light.
“As Bud Light enters 2022, we are pushing the beer category to new heights with the launch of Bud Light NEXT, our first-ever zero carb beer,” he said. “Today’s consumers are all about breaking barriers, being trailblazers and setting their own path. We are proud to introduce this new super crisp beer which is brewed to meet their evolving taste preferences; it’s a truly symbolic innovation that celebrates the barrier breakers who like us embrace possibility.”
Bud Light NEXT will be available nationwide wherever Bud Light is sold beginning February 7, 2022, in time for Super Bowl LVI.
The Bud Light lineup already includes Bud Light Seltzer, Bud Light Platinum, Bud Light Peels, Bud Light Chelada, and Bud Light Seltzer Lemonade and Hard Tea.
To mark the launch, Bud Light is launching its first-ever NFT project, 'Bud Light N3XT Collection.' The new collection will feature 12,722 unique tokens which are designed with color cues from Bud Light NEXT and celebrates the passion points of today’s 21+ consumers. For those who purchase a NFT as part of the project, they will have the opportunity to vote on Bud Light NEXT merchandise, have access to Bud Light NEXT brand and partner events, and other surprises. Bud Light NEXT NFTs are available to those 21+ beginning February 6 for $399 per token.