Designed for fitness enthusiasts and athletes, the products are made with whey protein in its purest form, also known as "native" protein powder. Lactalis' PRONATIV native whey protein provides purity and potency, which the company said appeals to fitness devotees looking for higher quality performance.
UP2U RECOVER flavored protein drinks feature a formula of fast absorbing protein, carbohydrates, and electrolytes, stimulating muscle recovery within 30 minutes after physical exercise. The product is lactose free and easy to digest, Lactalis said. UP2U RECOVER unflavored protein powder can be added to other foods and drinks. UP2U RECOVER products are available in the US through Amazon.
"UP2U RECOVER is backed by our legacy and leadership in dairy products," said Jean-Luc Bruandet, president and chief executive officer, Lactalis American Group.
"Consumers can use UP2U RECOVER products to help embrace a healthy lifestyle, balancing fitness needs and hectic daily life, as they offer a fast, optimized recovery using clean, minimally processed ingredients for those looking to be fit, active and take care of their bodies."
The UP2U RECOVER flavored protein drink, priced at $36.99 for a 12 pack, is the only protein drink on the market combining PRONATIV fast absorbing protein (17 grams), a high level of naturally occurring electrolytes (995 milligrams) and carbohydrates (10 grams) with minimal added sugar in the form of monk fruit (2 grams).
The UP2U RECOVER unflavored protein powder, consisting of 17 grams of protein, 70 calories and zero carbohydrates, is priced at $46.99 for a two-pound bag of 47 servings.
Collaborating with accomplished endurance athletes, every batch is tested for banned substances under the Informed Sport Program and products undergo rigorous testing using ISO 17025 accredited methods, providing the highest level of assurance for athletes.