What’s piquing the attention of BeverageDaily readers? Here’s a round-up of our most read articles in March.
What’s piquing the attention of BeverageDaily readers? Here’s a round-up of our most read articles in March.
Monster is known for its energy drinks. But the company has been rolling out The Beast Unleashed – its alcohol beverage launch – in the US.
CEO Rodney Sacks says he’s pleased with early results and anticipates expanding past the initial six launch states later this year, with the goal of national distribution by the end of 2023.
Past that, it’s rolling out Reign Storm – a healthier looking ‘total wellness energy drink’ – to address what it describes as a ‘compelling opportunity in the energy drink category’.
Pernod Ricard USA will acquire a majority stake in Skrewball, ‘the world’s first super-premium peanut butter flavored American whiskey’.
The company highlights the potential of flavored whiskey in appealing to a wide range of consumers beyond traditional whiskey drinkers.
It remains one of the fastest growing spirits categories in the US, representing a quarter of the overall whiskey sales in the world-leading market.
SunnyD Vodka Seltzer - ‘the brand new hard seltzer created by popular demand’ – is rolling out in the US.
The 4.5% ABV SunnyD Vodka Seltzer comes in a four-pack with a suggested retail price of $9.99.
"SunnyD is a powerful brand, the most boldly unique orange drink on the planet," shared Ilene Bergenfeld, Chief Marketing Officer, Harvest Hill Beverage Company.
"Consumers are passionate about this iconic brand, rooted in nostalgia but with a taste that resonates today. Many have told us that they enjoy SunnyD as a mixer and asked for this product. So, we looked at the hard seltzer category, and thought, good, but we can do better. And SunnyD Vodka Seltzer was born."
Constellation Brands has won a court case against AB InBev over the use of the Corona brand name with its Corona Hard Seltzer.
Constellation Brands launched 4.5% ABV Corona Hard Seltzer in the US at the beginning of 2020: hoping to propel the launch with the use of the ‘unbelievably strong brand equity’ enjoyed by brand Corona.
Constellation Brands gained the rights to the Corona name in the US when AB InBev sold Grupo Modelo’s US business to Constellation in 2013; while AB InBev maintains the rights to the Corona name elsewhere.
AB InBev, however, claimed that Constellation only had gained the rights to use Corona with beer products – and not hard seltzer.
But a Manhattan Federal jury sided with Constellation – meaning the company can continue distribution of Corona Hard Seltzer.
Pernod Ricard’s Irish Distillers and Heineken Ireland are coming together on a three year collaboration to support malting barley farmers adopt regenerative agricultural practices on their farms.
The pilot project in Ireland is part of a collaboration initiated by the two alcohol industry giants on the resilience of agricultural raw materials: with the aim that learnings will be rolled out globally in the future.
Lessons from the Irish study, including information on the environmental impact of the measures adopted, will be shared and leveraged by both companies to inform sustainability strategies for other raw materials.
