What's hitting the shelves? New beverage launches

Pink grapefruit spring water​ ​

UK soft drinks producer, Marlish Waters, is expanding its range of canned-at-source spring waters, with the launch of Marlish Sparkling Pink Grapefruit.

“Naturally light in calories, but packed full of flavor, Marlish Sparkling Pink Grapefruit Spring Water combines the finest pink grapefruit extracts and oils with Marlish’s slowly filtered Spring Water, to create a sharp and clean beverage that provides the ultimate refreshment," says the brand.

“Free of artificial flavours and preservatives, Marlish Pink Grapefruit offers a well-balanced level of sweetness, met with the distinctive tartness you’d expect to find when biting into a perfectly ripe pink grapefruit segment, and all for less than seven calories per can.”

Packaged and produced at source on Marlish Farm – a family farm in thee Northumberland countryside – Marlish Sparkling Pink Grapefruit joins the brand’s line up of existing flavored spring waters, Sicilian Lemon, Raspberry, Brazilian Orange and Elderflower, along with its range of still and sparkling spring water and tonics and mixers.

Billed as a sustainable brand, Marlish Spring Water takes over 150 years to slowly filter through the rock and mineral strata, ‘a completely sustainable resource which is naturally replenished by rainwater then packaged at source to reduce the brand’s environmental footprint.’ The brand has a tree planting program and uses 100% renewable energy for the production of its drinks.

Tropical flavors

UK drinks brand Cawston Press has released a new limited edition tropical flavor: Pineapple & Grapefruit.

The flavor was chosen after a vote across Cawston Press' social media channels. 

Made from pressed fruit, the juice contains no added sugars or sweeteners other than a little apple juice. One drink contains 92 calories. 

Tulsi Sweet Rose Assam Black Tea

Organic India USA has launched Tulsi Sweet Rose Assam Black Tea, the latest flavor in its Tulsi tea line.

Assam is the most caffeinated of black teas, providing nearly 17mg of caffeine per cup for a ‘smoother effect that won’t cause coffee jitters’.

“Tulsi Sweet Rose, a signature floral favorite, is now paired with full-bodied Assam Black Tea, for a caffeinated morning ritual brimming with bioactive botanicals.  Rose is prized for its heart opening and antioxidant benefits while Tulsi, known as the “queen of herbs,” is an Ayurvedic adaptogen revered for centuries for its stress-relieving, immune-supporting prowess,” says the brand.

The Tulsi tealine includes Tulsi Sweet Rose, Tulsi Sleep, Tulsi Ashwagandha, Tulsi Turmeric Ginger, and Tulsi Original. The products are USDA Certified Organic, Non-GMO Project Verified and vegan. The certified B Corp sources ingredients through partnerships with 2,232 small family farms in 121 villages in India.

Tulsi Sweet Rose Assam Black Tea launches in the US this fall with a MSRP of $5.69 for an 18 count box: available in natural grocery retailers, Amazon and direct from Organic India USA.

2 Towns Ciderhouse enters non-alcoholic space

Oregon cider company 2 Towns Ciderhouse is launching a new non-alcoholic line called Sidekick: starting off with Cosmic Crisp and Pacific Pineapple.

Hitting major chain stores across Oregon and Washington, the Sidekick NA drinks are dealcoholized hard ciders, meaning they go through the full fermentation process and then extract the alcohol, leaving less than 0.5% ABV in each can. 

“Using exclusively sourced Northwest apples, both NA hard ciders are crafted with the same high quality ingredients as the original namesake offerings, resulting in a flavor-forward craft ciders without the alcohol,” says the brand.

“Designed to appeal to non-drinkers and those taking drink breaks, the Sidekick line offers cider drinkers new occasions to enjoy their beverage of choice.”

The Cosmic Crisp ​apple is the work of 20 years of study and research by Washington State University, resulting in a classically bred hybrid of Enterprise and Honeycrisp apples. “The resulting fruit is a large, round, crisp, and super juicy apple that is perfect for snacking, baking, and clearly, cider making,” says the brand. “Large, round, crisp and super juicy, these bi-color apples have a rich red that almost sparkles with starburst-like lenticels—which is where the name “Cosmic” comes from.”

Pacific Pineapple, meanwhile, rolls ripe Costa Rica golden pineapple into fresh-pressed Northwest apples. 

PepsiMax Mango

PepsiMax Mango is launching in the UK, with the new flavor joining cherry and lime in the fruit-flavored line-up.

“Maximum taste, no sugar cola Pepsi MAX Mango will be available across grocery and convenience stores from September,” says UK distributor and soft drink manufacturer Britvic. “To help retailers cater to various consumer needs, the new flavour will roll out in 500ml bottles, 1.25l, 1.5l, 2l and multipacks of eight and 24 cans.”

Flavored cola is growing three times faster than unflavored cola, says the company. Furthermore, Gen Z consumers rate new flavors as the top influence on purchase decisions.

Funny Water: pomegranate

Funny Water, a US ‘hard water’ brand using natural flavors and no carbonation, is launching a new pomegranate flavor.

Each can comes in at 3.75% ABV, 80 calories and 0g sugar.

“Ideal for fall-time sipping and holiday gatherings, this low-ABV beverage starts with a hint of sweetness and gently transitions into a subtle tart taste, culminating in a pleasantly refreshing finish,” says the brand.

Pomegranate joins existing flavors which include Jalapeno Lime, Lemon Ginger, Watermelon, and Cucumber Mint, available in variety packs both online and throughout various retail locations nationwide.