Trend spotting: What’s the ‘next big thing’ in beverage innovation?
Tune into out ‘Beverage Innovations’ webinar tomorrow on Wednesday 13 November to hear fresh perspectives on today’s market from our exceptional panel of serial beverage entrepreneurs and industry veterans - Register for FREE here!
Turbocharging NPD
Innovation in today's beverage market is coming from all directions.
Beverage giants – think Coca-Cola and PepsiCo – are no longer simply about soda: they’re looking to develop new products and make careful acquisitions in particularly exciting categories.
Meanwhile, beverage entrepreneurs want to use their agility to get ahead on the next big thing as they explore niche categories and push beverage boundaries.
In today’s fast-paced market, staying ahead of consumer preferences and leveraging emerging trends is crucial for success.
But the key to product development is knowing which innovations have a real chance for success - and which gimmicks won't live up to expectations.
Our expert panel, featuring industry leaders and innovators, will share their invaluable insights on the latest developments shaping the beverage landscape.
Register for FREE here (and don't worry if you can't make it tomorrow - simply register to tune in on-demand).
Meet our panel!
- Howard Telford, senior industry manager for soft drinks, Euromonitor International: Coming from the global experts in business intelligence, market analysis and consumer insights, Howard will sift through the data and pinpoint the top consumer trends and beverage categories that we need to be looking for.
- Matt Hughes, operating partner, Franchise Equity Partners (FEP): Matt’s 30+ year beverage career includes 16 years at Coca-Cola, where he was co-founder of Coca-Cola’s Corporate Venturing platform, Venturing & Emerging Brands, and founding President of Coca-Cola’s beverage alcohol subsidiary, Red Tree Beverages LLC. He’s also led three start-ups.
- Tiffany Boyd, VP Omnichannel Marketing, Talking Rain: Talking Rain is the company behind Sparkling Ice, the drink that’s gone from strength to strength over the last decade and continues to win over consumers in North America and the UK (A recent Harris Poll from Ad Age praised Sparkling Ice for its ability to connect with Boomers and Gen Z alike). Before joining Talking Rain, Tiffany honed her expertise at ConAgra Brands and Safeway.
- Pip Brook, co-founder UK, FHIRST Living Soda: Pip previously helped build coconut water pioneer Vita Coco; today she’s backing the fast-growing gut health movement with FHIRST Living soda. With her experience, she’s also consulted across a range of challenger brands in the sphere including Edgard & Cooper, Bio&Me, and Fearne & Rosie.
Questions we’ll put to the panel include:
* What are consumers really looking for when they say they want ‘healthier’ products?
* How do you distinguish 'good' from 'bad' innovation?
* How important are celeb endorsements when it comes to building a brand?
* How do you get investors interested in your brand?
Whether you’re looking to get the pulse of the latest consumer trends or looking for inspiration and actionable knowledge to kickstart your next big idea, our webinar will take you on a tour through the hottest issues in the beverage industry.
