We take a look at some of the latest launches across the beverage industry: including coffee, energy drinks, spirits and more.
Dwanta’s Holiday Punch
ZOA Energy’s Dwanta’s Holiday Punch - a festive cranberry-citrus energy drink which debuted in 2023 – is back by popular demand.
The brand – backed by Dwayne ‘The Rock’ Johnson – was recently snapped up by Molson Coors.
Dwanta – ‘inspired by Dwayne’s seasonal alter-ego – features a cranberry and citrus flavor profile. That’s combined with the energy drink’s usual functional benefits, including B&C vitamins and natural caffeine from green coffee beans and green tea.
STōK Decaf Cold Brew
STōK Cold Brew Coffee is introducing the first ready-to-drink decaffeinated cold brew made available in grocery stores across the US.
With 30.2% of Gen Z already hopping on the decaf wave, according to Statistica, the Danone North America brand promises a bold and smooth experience for people who love coffee but don’t always want caffeine.
STōK Decaf Cold Brew is available in the brand’s top two performing roasts, Unsweet and Not Too Sweet, and with a freshly designed, white label to differentiate from the original items.
Plant-based peanut drink
French brand Bonneterre has launched organic peanut-based drink.
The drink – which does not contain added sugar – can be enjoyed hot or cold: whether that’s by itself, in hot drinks, in smoothies or cocktails, or added to recipes.
Tapping into demand for plant-based alternatives, the brand predicts a return to popularity for the humble peanut. In fact, peanut butter consumption has increased in France by 23% over the last year.
Its high protein content, for example, can appeal to athletes and health conscious consumers.
The peanut-based drink joins Bonneterre’s range of 28 plant-based options: which include soy, almond, rice, hazelnut, barista-quality and oat.
Whiskey x Tequila
High West Distillery and Casa Noble Tequila have teamed up in their first ever partnership with the release of a limited edition: The Noble Share.
The Noble Share is a blend of straight rye whiskeys finished in Marques de Casa Noble Añejo barrels, with a portion of the blend also finished in Amburana barrels to enhance complexity.
The limited edition release promises ‘an exciting addition to the spirits world for whiskey and tequila connoisseurs alike’.
The 52% ABV spirit is available across the US for $174.99.
Blue Run Spirits' festive launch
Blue Run Spirits has launched a new limited edition holiday release, Ember.
Based in Georgetown, Kentucky, the distillery has created the premium bourbon with festive notes of orange, cinnamon and honey. At 64.4% ABV, the spirit offers aromas of soft floral and jasmine notes with cocoa, oak and a hint of earthiness, with a velvety finish that is bold and lingering.
“Ember is the perfect flavor profile to complement the cooler temperatures of winter,” said Shaylyn Gammon, Head of Whiskey Development & Innovation for Blue Run Spirits.
“When crafting this batch, I was inspired by the contrast of hot and cold, and purposefully selected three unique barrels of high proof Kentucky Straight Bourbon to achieve a nuanced, 128.8 proof blend that amplifies the char and wood spice notes without the heat.”
With a suggested retail price of $129.99, Ember is available online and in the following states: IL, NH, NJ, NY, TX and VA.
Farrer’s single-origin coffee
Farrer’s introduces new single-origin coffee for winter
John Farrer & Co of Kendal, the UK’s oldest coffee roastery, has launched three new additions to its ‘Signature’ speciality coffee collection, especially for December 2024.
Farrer’s ‘Signature’ speciality coffee collection complements the company’s core range, adding carefully selected small-batch seasonal single-origin offerings from sustainable and responsible farms around the world.
The ‘Signature’ collection celebrates the very best coffee grown by small-scale dedicated farmers.Every coffee selected has been handpicked and selected by Farrer’s roadsters to provide their customers with access to premium coffees from among the most sought-after coffee crops produced by small single-estate plantations.
The latest addition to the range is China Kaku, produced by Kaku Farm in Paliang, Southwest Yunnan Province, China – and selected for its unique and distinctive flavor profiles. The Kaku farm yields roughly 20 tons per harvest. The coffee is first pulped and then dry-fermented for 18 hours. Subsequently, the coffee passes through density channels to sort for defects. Finally, the coffee is spread on concrete patios to dry for approximately 10 days.
This particular coffee is a delicate washed process coffee, delivering flavors of crisp apples, lime, apricot and vanilla.
The Roasted Purpose launches protein coffee
The Roasted Purpose, a family-owned functional beverage company based in Saint Louis, MO, has launched a range of innovative protein coffee blends.
This launch reflects the growing consumer demand for functional beverages that address wellness, sustainability, and convenience — key trends shaping the global beverage market.
The company, whose core values are Nourish, Empower, and Uplift, integrates grass-fed bovine collagen, organic ingredients, and sugar-free formulations into its offerings.
As the functional coffee market expands, consumers increasingly seek products that offer both convenience and health benefits. According to market analysis, the demand for protein-enriched beverages and collagen-infused products is expected to grow significantly by 2030. The Roasted Purpose meets this demand with a product that combines 18g of protein per serving, clean label ingredients.
“Functional coffee is no longer just about caffeine—it’s about creating a product that supports whole-body health,” says founder Joanna Johnsen. “We’ve designed our blends to meet the needs of busy consumers looking for a breakfast alternative that fits their health goals and lifestyle.”
Through its tagline, “Good for You and Good for Others,” the company supports initiatives to provide job opportunities for at-risk youth - every purchase contributes to helping kids stay off the streets.
Belorante
Treasury Wine Estates’ new Italian wine brand Belorante is launching in the UK: bringing ‘color to your table and flavor to your glass’ with a eye-catching brand identity – complete with the distinctive peacock emblem named ‘Massimo’.
Italian wine is the second largest wine category in the UK grocery market, and Belorante seeks to bring in a bold, modern approach that embodies the spirit of the Italian lifestyle.
Amy Fisher, Senior Brand Manager at Belorante said: “We’re thrilled to be launching Belorante into the UK. Inspired by the effortless style, attitude and vivaciousness of the Italian way. Belorante is all about bringing color to your table and flavor to your glass, Italian style.
“When it comes to choosing wine, we often play it safe and stick with what we know - but wine doesn’t have to be complicated. We want Belorante to be part of every fun and joyous occasion.”
The brand is available at Sainsbury’s, Morrisons and ASDA, with a RRP of £9 - £10.
