The no- and low-alcohol drinks market is experiencing a ‘transformative period of growth’, according to market analysts IWSR, as more and more people look to moderate alcohol consumption.
The no/low-alcohol market is expected to expand by +4% volume CAGR through 2028 (with data taken from 10 key markets), with no-alcohol driving the majority of this growth, at +7% volume CAGR. That means the no-alcohol category is expected to deliver incremental growth of US$4bn+ by 2028.
So what innovations are driving the category forward? From barrel-aged aperitifs to THC and CBD, we take a look at some of the latest launches in the category.
Mash Gang
Alcohol-free brewer Mash Gang has launched three non-alcoholic beers for January: a classic cerveza, a mango IPA and a chocolate cherry stout.
“Glug” Tropical Cerveza reimagines the classic Cerveza with a modern twist. Bursting with tropical notes from Citra and El Dorado hops and a touch of corn for authentic character, it’s light, hazy, and boldly refreshing.
“Journey Juice” Mango IPA is a bold, mango-chili IPA that showcases Mash Gang’s mastery of sweet, sour, and spicy flavors. It’s a playful, flavor-packed adventure in every sip, perfect for any occasion—city strolls, scenic hikes, or sunset hangs.
“Lesser Evil” Chocolate Cherry Stout offers a luxurious winter treat with its chocolate cherry stout, blending decadent chocolate, creamy oats, and bold sweet-sour cherry juice. At just 0.5% ABV, the brew is also vegan and dairy-free.
Cann’s Ginger Lemongrass
Cann’s Ginger Lemongrass returns to shelves this month.
Each Cann is made with just 5 ingredients: sparkling water, fresh juice, all-natural herbal flavor, 100% organic Mexican agave and high-quality THC and CBD distillate.
Thanks to its microdosed formula (2-5mg of THC per can), the brand expects to see an uptick in consumers turning to the brand for Dry January.
Reminding consumers of a delicious craft cocktail, Cann’s Ginger Lemongrass has a smooth yet feisty taste with a kick (thanks to the use of ginger).
Ginger Lemongrass will be available in all three of Cann’s varieties:
- Roadies: 0.5oz, 2mg THC cans + 4mg CBD
- Cann: 8oz, 2mg THC cans + 4mg CBD
- Hi Boy: 12oz, 5mg THC cans + 10mg CBD
New brand identity and packaging for ARIEL Vineyards
J. Lohr Vineyard & Wines announces a new brand identity and packaging for its alcohol-removed wine brand, ARIEL Vineyards.
With a legacy that dates back to 1985, ARIEL Vineyards’ refreshed brand aims to appeal to a broader audience of modern consumers seeking premium Chardonnay and Cabernet Sauvignon wines without the alcohol.
Named after the ethereal spirit in Shakespeare’s The Tempest, the new label for ARIEL Vineyards showcases a light and airy design with botanical illustrations that evoke a sense of wellness, balance, and whimsy.
The lightweight bottle uses and updated screwcap closure, and contains a QR code on the back to invite consumers to explore the brand story.
At the heart of ARIEL Vineyards’ winemaking process is reverse osmosis, a patented technique created by J. Lohr Vineyards & Wines. This process allows the wine to retain its natural flavors while gently removing the alcohol, offering a sophisticated experience like that of traditional wines.
ARIEL Vineyards produces both a Cabernet Sauvignon and Chardonnay sourced from more than 4,000 acres of Certified California Sustainable estate vineyards across the Central Coast.
ARIEL Vineyards is distributed across the US and internationally, with the refreshed packaging rolling out in the first quarter of 2025.
Barrel aged aperitivo
Aperitif Botivo has teamed up with the UK’s oldest fine wine and spirits merchant, Berry Bros. & Rudd, to launch a world first, limited-edition creation: the Berry Bros. & Rudd Barrel-Aged Aperitivo.
The complex, aged low alcohol (1% ABV) aperitivo has been three years in the making.
This limited edition is crafted with the highest quality botanicals and an aged British apple cider vinegar that has been resting in Islay whisky barrels for three years. The result is a complex and refreshing creation that marries the woody notes of the barrel and cherry bark with the smoky tones of peat and the bittersweet flavors of gentian and wildflower honey. Serve in a highball with soda and a slice of fresh lemon and sip late into the evening.
Sam Paget Steavenson, co-founder and maker of Botivo, says: “We consider this a world first product, ageing our British apple cider vinegar for three years in whisky barrels to take flavour and craft in the no and low space to the next level. Botivo and Berry Bros. & Rudd are both champions of craft and innovation in this space and these shared values make it the perfect partnership.”
Matchatini
US functional non-alcoholic beverage brand, Kin Euphorics, has launched its latest product, Matchatini (SRP:$39.00).
Developed in collaboration with Dr. Andrew Weil, an authority on matcha and an internationally recognized expert in medicinal plants and alternative medicine, Matchatini is designed to offer optimal brain care through the power of matcha and medicinal mushrooms. Matchatini marks Kin Euphoric’s third concentrate in their made-to-mix line, reinforcing their commitment to delivering indulgent, yet sustainable alcohol alternatives.
A new take on the espresso martini, Matchatini is a one-of-a-kind drink that blends rich, creamy matcha with powerful plant ingredients, perfect for moments of deep connection and sensory pleasure. Functional ingredients include:
- Ashwagandha: Calms the brain - eases stress, cultivating a sense of calm
- Maca: Sparks pleasure - stirs your inner fire
- Maitake Mushroom: Awakens the heart - brings balance, supports overall wellbeing
- Matcha: Grounded Energy - delivers a balanced lift that’s energizing yet grounding
“As we continue to pioneer the non-alcoholic beverage space and redefine social rituals, Matchatini represents a significant step forward in our mission to inspire a revolution of feel-good revelry,” says Jen Batchelor, CEO and co-founder of Kin Euphorics. “We designed Matchatini to provide a gentle yet invigorating lift that leaves you feeling both energized and grounded. Maca stirs your inner fire, Maitake brings balance, and Ashwagandha wraps it all together by soothing stress and cultivating a sense of calm. It’s perfect for your morning ceremony or an evening out on the town - just stir or shake with your favorite mixer for unforgettable moments and intellectual indulgence.
Kin Euphorics products are available nationwide at U.S. retailers such as Target, Sprouts, Erewhon, BevMo, Equinox, Westside Market, Vitamin Shoppe, Wegmans, Ralphs, and various small/independent grocers. Matchatini is currently available online and will soon be available on Amazon, nationwide at Sprouts, and on shelves at New York, Los Angeles, and Miami bodegas and bars.
Kylie Minogue 0%
Pop icon Kylie Minogue is expanding her popular wine range with Kylie Minogue 0% Sparkling White Wine Alternative.
Crafted with the same luxury and flair that has made her wine collection a global success - selling 17 million bottles since launching in 2020 - the addition of Kylie 0% Sparkling White Wine Alternative in the US marks a new phase for the portfolio.
Like Kylie 0% Sparkling Rosé - which currently accounts for 90% of all the low and no-wine UK growth in the last 2 years - Kylie 0% Sparkling White is not produced with alcohol that is later removed; instead, the innovative production process generates no alcohol yet delivers all the subtle flavors and characteristics of a traditionally fermented wine, with delicate notes of jasmine and a refined finish.
“Currently, the NOLO (non and low alcoholic beverages) category is booming in the US, accounting for over $414 million in sales; it’s up +28% in sales and 19% in volume, highlighting the demand not just for NOLO options, but premium options, reflective of traditional wines,” states Stephen Brauer, CEO of Evaton, (Sogrape US) - the brand’s US importer. “What sets Kylie’s portfolio of non-alcoholic wine alternatives apart is how artfully crafted they are. Our team has worked tirelessly to produce a product that is well-balanced and refreshing from first sip to last drop, and 0% White is no exception.”
Retailing at $15.99, Kylie 0% Sparkling White is sold in 750ML bottles and begins rolling out this month.
Jaipur alcohol-free
The UK’s Thornbridge Brewery is introducing an alcohol-free version of its flagship brew, Jaipur.
The IPA – which is approaching its 20th anniversary – accounts for 40% of the brewery’s annual production.
“The brewers dedicated significant time and effort to perfecting the recipe, knowing how cherished the original is among its fans this was no small task,” says the brewery. “The aim was to deliver a version that stays true to Jaipur’s spirit and the result is a beer that still showcases the iconic American hop flavours drinkers have come to love.”
Building on the success of the 0.5% Green Mountain, Jaipur Alcohol Free is now available in 330ml bottles and kegs, replacing Zero Five.
Raspberry margarita
Now the UK’s biggest mocktail range, Belvoir Farm’s Non-Alcoholic Cocktails is adding to its line-up with juicy and indulgent, lightly sparkling Non-Alcoholic Raspberry Margarita (250ml / £1.39 / Tesco).
The drink is ‘a vibrant blend of fresh raspberry and lime juice, perfectly balanced with a hint of natural agave sweetness and enhanced with the subtle essence of natural tequila flavour to deliver a refreshing burst of flavor’.
The portable 250ml cans are perfect for taking to parties, family gatherings and celebrating with friends. Serve cold with crushed ice, garnished with fresh mint leaves or add a splash of tequila for an alcoholic version.
The range also includes Peach Bellini, Passionfruit Martini, Lime & Yuzu Mojito and Rhubarb & Ginger G&T in share-size 750ml bottles (£3.25).
Conscious Drink
Kakadu Kitchen – in collaboration with social enterprise OzHarvest Ventures – has relaunched its lightly sparkling wine-alternative.
‘Conscious Drink’ is made from native Australian ingredients, including rescued blueberries and wild-harvested native botanicals, ethically sourced from First Nations-owned companies. Over two tonnes of blueberries that would have normally gone to waste have been saved from Coffs Harbour in New South Wales, juiced and combined with native wild lemongrass, pepperberry, lemon tea tree and oldman saltbush, then lightly carbonated.
Bininj man, Ben Tyler, grew up learning about bush foods from his Murumburr family and kin-relations in Kakadu National Park and West Arnhem Land. He is the Founder of Kakadu Kitchen, a First Nations NT bushfood company specialising in Kakadu native botanicals.
90+ Cellars
American wine brand 90+ Cellars has launched its first non-alcoholic wines.
The wines, a Sparkling Brut and Sparkling Rosé, are made using traditional winemaking methods. To finish the wines, the alcohol is removed through reverse osmosis, a technique designed to preserve the aromas and flavors, resulting in fresh, fruit-forward wines.
The two sparkling varieties are low in calorie as well as sugar, and are offered at an accessible price point of $12 per bottle.
With less than 0.5% ABV and only 25 calories per serving, 90+ Cellars’ non-alcoholic sparkling wines are sourced from a winery partner in the South of France. The Brut is made from Souvignier Gris grapes and has notes of citrus, stone fruit and honeysuckle. The Rosé is made from Grenache grapes and has notes of strawberries and raspberries.
“Drinking culture, especially in younger generations, is changing,” Alexandra Shaughnessy, Wine Director at 90+ Cellars, said. “And while the low abv/no alcohol market has been predominantly owned by the beer industry, non-alcoholic wines are gaining popularity, and are expected to rise 7% globally through 2027.
“This growing interest, in addition to the meteoric rise in sparkling wine consumption in recent years, makes us believe this is the perfect time to enter the market with delicious, everyday-priced dealcoholized sparkling wines.”
