Beer & cider

Pic: getty/wirestock

What is zebra striping?

By Rachel Arthur

More than a quarter of drinkers embrace 'zebra striping', according to recent research. How can brands engage with this trend?

Pic: GettyImages/atiwich kaewchum

Tilray to acquire four craft beer brands from Molson Coors

By Rachel Arthur

Cannabis and consumer packaged goods company Tilray Brands will acquire Hop Valley Brewing Company, Terrapin Beer Co., Revolver Brewing and Atwater Brewery from Molson Coors: continuing its growth in beverage alcohol.

Zoran Gojkovic, Director of Brewing Science & Technology, Carlsberg; and Garrett Oliver, Brewmaster at Brooklyn Brewery. Pic: Carlsberg.

Carlsberg launches fonio brew

By Rachel Arthur

Carlsberg has launched a brand new type of beer: using fonio grains and without the use of any barley or bittering hops.

Pic:getty/klausvedfelt

How is 2024 shaping up for the US craft beer industry?

By Rachel Arthur

The Brewers Association – the trade organization for small and independent US craft brewers – has released insights from its mid-year survey: tracking the state of the craft beer industry.

Synergy Flavours finds growing flavoured beer market driven by under 35s looking for taste, refreshment and variety. Credit: Getty/Ridofranz

News

Flavoured beer sees double digit growth

By Bethan Grylls

Between 2018-2022, flavour beer launches grew by a CAGR of 28%, according to an assessment of the market by Synergy Flavours.

Pic:getty/lauripatterson

The BBQ Index: Beer, burgers and other Fourth of July staples

By Rachel Arthur

As Americans gear up to celebrate Independence Day, Rabobank breaks down the cost of a classic 10-person BBQ. This year's BBQ Index shows that inflation is a huge concern for consumers - but how does this play out in the beer category?

© Izusek / Getty Images

ASA gives Hangcure a headache over implied disease claims

By Nikki Hancocks

The UK Advertising Standards Authority (ASA) has warned UK supplement brand Hangcure Ltd that it must not claim that its product can prevent, treat or cure disease through product name or advertising.

Can brands make sustainability claims based on offsets? Pic:getty/richarddrury

Sustainability claims: How careful do brands need to be?

By Rachel Arthur

Budweiser has recently clarified its 'brewed with 100% renewable electricity' claim in the UK and Ireland after scrutiny from advertising watchdogs. How careful do brands need to be when making similar claims?

Deschutes and Patagonia team up to promote Kernza with the new brew.

Deschutes Brewery and Patagonia team up on kernza brew

By Rachel Arthur

Deschutes Brewery and Patagonia Provisions are exploring the potential of Kernza - an organic, carbon-sequestering perennial grain that acts as a substitute for wheat – with two new brews set to launch later this year.

Diageo creates paper bottles for Baileys, Johnnie Walker

Diageo debuts paper-based bottle for Baileys

By Rachel Arthur

Diageo has launched a trial for a paper-based bottle for Baileys Irish Cream Liqueur; while a Johnnie Walker paper-based bottle is also in development.

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