Innovation watch: Natural clean energy drinks
Health conscious consumers don’t want sugar-laden, taurine energy drinks: but they still want a burst of energy to keep them powering through their day. How are brands providing that better-for-you buzz?
Molson Coors
Molson Coors takes majority stake in ZOA Energy
Molson Coors Beverage Company is taking a majority ownership stake in ZOA, the better-for-you energy brand co-founded by Dwayne ‘The Rock’ Johnson.
Coca-Cola & Bacardi to launch RTD cocktail as innovation heats up in the space
With Coca-Cola and Bacardi’s RTD cocktail announced for a 2025 launch, we take a look at some of the other big name partnerships between soft drink giants and beverage alcohol heavyweights in this space.
Top trends in beverage alcohol
What are the top trends driving the global beverage alcohol market forward - and how can we expect the industry to evolve?
Tilray to acquire four craft beer brands from Molson Coors
Cannabis and consumer packaged goods company Tilray Brands will acquire Hop Valley Brewing Company, Terrapin Beer Co., Revolver Brewing and Atwater Brewery from Molson Coors: continuing its growth in beverage alcohol.
Is it possible to create effective age restrictions for alcohol marketing online?
The International Alliance for Responsible Drinking (IARD) has teamed up with Google, Meta, Pinterest, Snap, TikTok and X to strengthen standards for advertising alcohol responsibly online.
The world’s most valuable beer brands
With heavyweights such as Budweiser, Corona and Michelob Ultra jostling for the top spot, who is crowned as the world’s most valuable beer brand?
News
Molson Coors to invest £100m in UK operations
Drinks giant Molson Coors Beverage Company has announced plans to invest more than £100m in its UK business over the next five years.
Madri Excepcional boosts Molson Coors’ premium push
Molson Coors has big plans for Madri Excepcional: a Spanish-style lager that’s growing fast in the UK and will now launch in North America. Meanwhile, the company is updating the Blue Moon brand to help it reach its potential; as well as debuting further...
Molson Coors: 5 ways it plans to accelerate growth
Molson Coors says it has achieved the aims of its 2019 Revitalization Plan: now it wants to refine that strategy to accelerate growth. From digital transformation to ‘aggressive premiumization’, here’s how it’s going to do that.
Molson Coors increases investment in ZOA Energy: ‘We think ZOA is poised to be the next big energy drink brand’
Molson Coors Beverage Company will expand its partnership with ZOA Energy: an energy drink brand co-founded by Dwayne “The Rock” Johnson, Dany Garcia, Dave Rienzi and John Shulman.
Tilray Brands acquires Truss Beverage Co
Cannabis and consumer packaged good company Tilray Brands is acquiring the remaining 57.5% equity ownership of Truss Beverage Co from Molson Coors Canada.
Molson Coors acquires Blue Run Spirits
Molson Coors will acquire Blue Run Spirits: a US producer of bourbon and rye whiskies in Georgetown, Kentucky.
The latest US craft beer market figures: ‘In this maturing & competitive market, collective growth for the category is hard to come by’
In 2022, US craft brewers collectively produced 24.3 million barrels of beer, on par with 2021’s numbers, and craft’s overall beer market share by volume grew to 13.2%, up from 13.1% the previous year, according to the latest figures released by the...
People on the move: New appointments in the beverage industry
Diageo, Molson Coors and Britvic are among the companies welcoming new faces to top jobs.
Molson Coors’ Fort Worth brewery switches to 100% renewable electricity
Molson Coors Beverage Company is moving its Fort Worth brewery in Texas to wind-powered, 100% renewable electricity this month: one step towards a target of net zero emissions by 2050.
Global Brands Limited buys Hooch, Hooper’s and Reef brands from Molson Coors
Global Brands Limited has purchased the Hooch, Hooper’s, and Reef trademarks from Molson Coors Beverage Company. The brands have been produced and distributed by Global Brands since 2012 and will now form parts of its owned portfolio.
Molson Coors invests $60m in Canadian hard seltzer facilities
Two of Molson Coors’ biggest facilities in Canada are now producing hard seltzers for the Western and Central Canada markets.
Molson Coors to exit CBD market in the US
Molson Coors will unwind its Truss USA joint-venture and exit the CBD beverage business in the United States at the end of this year.
Molson Coors completes £13m cider plant modernisation project
Molson Coors has completed a £13m modernisation project at the Aspall Cyder production plant in Suffolk.
The top brewers and craft brewers in the US
The Brewers Association – the trade association dedicated to small and independent American brewers – has released its 2021 list of the US’ top brewers and craft brewers.
Coca-Cola and Molson Coors team up again to launch Simply alcohol drinks
Following on from their Topo Chico Hard Seltzer collaboration, Molson Coors and The Coca-Cola Company will launch new alcohol drinks inspired by the Simply Juices brand.
Molson Coors to cease operations of Saint Archer following pandemic hit
Molson Coors Beverage Company will stop production of its Saint Archer brand and sell its San Diego-based brewery and taproom to Kings & Convicts Brewing Co., which owns the Ballast Point brand.
Diageo partners with Molson Coors to distribute beer portfolio in central and eastern Europe
Diageo has extended its partnership with Molson Coors Beverage Company: which will see the latter distribute Diageo’s beer portfolio in most Central and Eastern European markets as of January.
Molson Coors-backed Veryvell CBD sparkling water gains steam in evolving market
After less than a year on the market, Veryvell -- a sparkling CBD beverage brand launched by a joint venture (Truss) between Molson Coors and Canada-based cannabis and CBD supplier HEXO Corp -- is steadily expanding to new markets, gaining positive...
Molson Coors, Hexo Corp serve up CBD sparkling water in more states
With the success of Veryvell in Colorado and Canada, Truss is expanding its distribution.
‘The headline is simple: premiumization is here to stay’: Molson Coors culls several economy brands and champions hard seltzer potential
Molson Coors is cutting 11 economy brands and discontinuing 100 SKUs as the company ‘meaningfully streamlines and premiumizes’ its US portfolio.
Molson Coors Beverage Company set to boost Canadian hard seltzer production
Molson Coors Beverage Company has announced investments to increase hard seltzer production capacity in its Canadian operations by 300% and balance Canadian hard seltzer production between owned facilities and trusted third parties.
Molson Coors launches low-carbon beer bottle
Molson Coors is launching a new low-carbon glass beer bottle, which reduces the carbon impact of production by up to 90%.
Quicksilver Scientific offers novel delivery technology for Molson Coors' first US CBD beverage line
The company that specializes in liposomal delivery systems says it intends to disrupt the CBD beverage industry via its patent-pending nanoemulsion delivery technology.
Manufacturers and retailers create global alliance for alcohol ecommerce standards
A new partnership between alcohol brands, online retailers and delivery platforms pledges to create robust global standards for responsible online sales and deliveries of alcohol: with AB InBev, Molson Coors, Asahi, Drizly and Uber Eats all part of the...
Molson Coors enters American CBD beverage market with Veryvell
Molson Coors has launched a new line of non-alcoholic, sparkling CBD beverages in Colorado: with each beverage offering ‘a unique blend of CBD and adaptogens’.
Hard seltzer storm: Big brands take seltzer strategies up a notch
Constellation Brands is lining up new flavors and SKUs for Corona Hard Seltzer. Anheuser-Busch is bringing a new product into play with Michelob Ultra Organic Seltzer. Coca-Cola will launch its hard seltzer in 2021 - and is PepsiCo eying up an entry into...
Molson Coors and Coca-Cola team up to launch hard seltzer in the US
Molson Coors has made an exclusive agreement with The Coca-Cola Company to manufacture, market, and distribute Topo Chico Hard Seltzer in the US: launching in the first half of 2021.
Yuengling & Molson Coors form JV: expanding Yuengling beer distribution
D.G. Yuengling & Son, Inc. and Molson Coors Beverage Company have launched a long-term brewing partnership to expand distribution of Yuengling’s beer.
Molson Coors launches probiotic seltzer
Molson Coors is launching non-alcoholic HUZZAH Probiotic Seltzer in the US, promising more innovations in the non-alcoholic category are to follow.
Molson Coors reveals Truss' cannabis-infused beverage line-up
Truss Beverage Co., the joint venture between Molson Coors and Hexo Corp., is launching its line of cannabis-infused beverages across Canada.
Molson Coors powers ahead with hard seltzer launches
While coronavirus has delayed some innovations, Molson Coors is powering ahead with its hard seltzer strategy – the launch of Vizzy hard seltzer and Coors seltzer – and is ‘very pleased’ with the initial response.
Back to the big brands? How coronavirus is shaping beverage consumer trends
This time last year, consumers wanted drinks that were new and exciting, and sought out variety and an experience. But has coronavirus turned this completely on its head – are consumers now turning back towards familiar and trusted big brands?
Molson Coors explores CBD beverage opportunities in Colorado with Hexo joint venture
Molson Coors and HEXO have formed a joint venture to explore opportunities for non-alcohol hemp-derived CBD beverages in Colorado: part of Molson Coors’ strategy to grow beyond the beer aisle.
Social engagement with alcohol brands up 327% following coronavirus donations
Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic. And people are particularly keen to engage with brands that are donating money or resources to coronavirus relief efforts.
Six months after legalization, Canada’s cannabis edibles market is stalled: ‘We’re just at the beginning of professionalizing this industry’
The cannabis drug was federally legalized in Canada in 2018, and edibles in 2019, but the market has so far been slow to take off. Brands struggle with product preservation and are looking for more guidance from Health Canada.
The top 50 craft brewers in the US
The Brewers Association (BA), which represents US independent brewers, has released its annual top 50 list according to craft beer sales volume: along with an overall top 50 brewers list.
US alcohol calls on Congress for economic relief from COVID-19
With the economic fallout from the COVID-19 crisis only likely to worsen, the federal government is announcing different forms of aid packages. US alcohol associations are now asking for assistance.
Beer or seltzer? Leinenkugel’s Spritzen blurs category lines and offers both
Molson Coors is stacking its hard seltzer portfolio with the announcement of the Leinenkugel’s Spritzen. It claims to be the first to a new category, beer brewed with fruity seltzer.
Coronavirus concern cancels next month’s Craft Brewers Conference
Five weeks ahead of the start date, the Brewers Association has canceled the 2020 Craft Brewers Conference and World Beer Cup events, that were set to take place in San Antonio, Texas.
Shooting at Molson Coors campus in Milwaukee kills six
A mass shooting on Wednesday afternoon left six people dead, including the suspected gunman, at the Milwaukee, Wisconsin brewery campus of Molson Coors Beverage Company.
How will Big Beer transform the hard seltzer category in 2020?
Beer giants such as AB InBev, Constellation Brands, Molson Coors and Carlsberg are all vying to grab a slice of the seltzer action. How will the entry of Big Beer transform the category in 2020?
Vizzy vs Brizzy: Molson Coors faces lawsuit over new hard seltzer
Makers of the Brizzy hard seltzer drink have filed a trademark infringement lawsuit against Molson Coors, who plans to release a hard seltzer called Vizzy this year.
Beer and seltzer dominate ads and consumption for Super Bowl LIV
Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.