PepsiCo

‘We’re closer than ever to personalized beverage marketing!’ – eBev

INDUSTRY VOICES: Seth Hillstrom, American Beverage Consortium Managing Partner

‘We’re closer than ever to personalized beverage marketing!’ – eBev exec

By Ben BOUCKLEY

As we gear up for eBev 2014 in Atlanta Georgia, the American Beverage Consortium’s Seth Hillstrom tells us that personalized beverage marketing is here to stay, but warns that getting too personal can be ‘just creepy’.

Coca-Cola drops BVO (brominated vegetable oil) from Powerade

Coca-Cola removing BVO from Powerade

By Elaine WATSON

UPDATED - Coca-Cola is removing BVO (brominated vegetable oil) from Powerade and other products by the end of this year.

Beverage Industry Voices: ‘What do you do?’

Beverage Industry Voices: ‘What do you do?’

By Ben BOUCKLEY

We’re in the business of telling stories, in the best possible sense. So if you have one to tell us about your job in the beverage industry – please get in touch with BeverageDaily.com!

Coke’s Simply Orange escapes US orange juice squeeze

Coke’s Simply Orange escapes US orange juice squeeze

By Ben BOUCKLEY

Despite Coke’s worrying soda sales slide, CEO Muhtar Kent revealed yesterday that not-from-concentrate juice brand Simply Orange brand bucked broader category declines to grow double digit in the US last year.

Could Coca-Cola Life health halo kill standard US Coke sales?

NATURALLY SWEET SODAS POSE MARKETING NOT R&D CHALLENGE - ZEVIA

Could Coca-Cola Life health halo kill standard US Coke sales?

By Ben BOUCKLEY

Naturally sweetened soft drinks such as Coca-Cola Life could pose problems for big soda since they risk cannibalizing standard product sales, one analyst suggests.

Alien soft drinks could invade! Sales fizz for Kirin cola with fibre

MINTEL'S BIG CONVERSATION: MILLENNIALS DON'T CARE FOR TRADITIONAL CATEGORIES

Alien soft drinks could invade! Sales fizz for Kirin cola with fibre

Beverage concepts that seem wacky or weird right now could sparkle in the future, says Mintel analyst Jonny Forsyth, who notes strong sales for Kirin’s fiber-fortified cola in Japan since 2012.

Alcoholic Pepsi anyone? Carlsberg Sweden’s Lidl problem…

CARLSBERG ISSUES CONSUMER APOLOGY FOR 'INCONVENIENCE AND DISCOMFORT'

Alcoholic Pepsi anyone? Carlsberg Sweden’s Lidl problem…

By Ben BOUCKLEY

Carlsberg Sweden has launched an investigation after accidentally sending Pepsi MAX cans filled with a citrus-based alcopop to retail customer Lidl.

Energy drinks on fire, but diet soda still in a funk, says Wells Fargo as Coke and Pepsi battle to 'reinvent' cola

Energy drinks on fire, but diet soda still in a funk, says Wells Fargo as Coke and Pepsi battle to 'reinvent' cola

By Elaine Watson

Diet soda sales remain in a funk according to the latest Nielsen data, with dollar sales in the four weeks to March 15 plunging 7.3%. Regular soda fared somewhat better (+ 0.6%), while energy drinks (+8.3%) and sparkling water (+26.2%) continued to steam...

Reset or risk drinks 'destruction' in North America: Peltz warns Pepsi

‘Whatever happened to my beverage rock ‘n roll?'

Reset or risk drinks 'destruction' in North America: Peltz warns Pepsi

By ‘Whatever happened to my beverage rock ‘n roll?'

PepsiCo must return to its roots as a ‘lean, hard-hitting’ $30bn+ revenue beverage business under standalone management as the current strategy risks destroying its North American arm, Nelson Peltz warns.

‘Coke has mediocre PepsiCo on its heels’: Peltz’s withering verdict

'Pepsi's been outmaeuvered by coke, outshone by dr pepper' - crusading investor

‘Coke has mediocre PepsiCo on its heels’: Peltz’s withering verdict

By Ben BOUCKLEY

Nelson Peltz insists that Coke has PepsiCo on the back foot and says the latter is even outshone by Dr Pepper despite a stellar beverage portfolio including Gatorade, Tropicana and Mountain Dew.

'Rumble in the snack soda jungle': Peltz v. PepsiCo

'Rumble in the snack soda jungle': Peltz v. PepsiCo

By Ben BOUCKLEY

As crusading investor Nelson Peltz lets off another bomb in the Pepsi boardroom – this time in the form of a 37-page letter criticizing the firm’s snack/soda integration – we examine the arguments for and against any split.

Britvic cans Pepsi-Cola products.

OPERATIONAL EFFICIENCY MONTH

Spiralling trend to increase sub-brands portfolio

By Jenny Eagle

Videojet has spoken out about the trend for firms to snap up sub brands to expand their portfolio, as it installs printing software at Britvic UK.

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