News & Analysis for the Beverage Industry
Consumers are getting more and more interested in gut health - and it’s just the beginning, says Steven Van Middelem, founder of FHIRST. How is he building a brand in this space?
Campari America Managing Director Melanie Batchelor's vision has been instrumental in building the strategy for some of the world's most iconic spirits brands, including SKYY Vodka, Campari, Aperol, Grand Marnier and Espolon Tequila. What are her top...
Ben Witte likes looking ahead: tracing out where the market is going and what consumers will turn to in the future. That's been his key to success in building Recess, a brand of relaxation drinks and powders.
When Ben Goodwin founded OLIPOP in 2018, his mission was to reshape the US’ soda addiction with a healthier alternative. This year, the brand is featured in Time100’s Most Influential Companies 2024. How has Goodwin built both a beverage brand – and a...
Liquid I.V.'s mission is all about enhanced hydration: and it's quadrupled in size since 2020 to become the #1 powdered hydration brand in the US. Mike Keech, CEO, tells us how it's got there - and how billion dollar brand status is in sight.
Suja Life’s brands harness the power of organic, non-GMO and plant-based ingredients to provide functional products loaded with nutrients. But how has a good product turned into a great brand? And how does the 2024 acquisition of ex-PepsiCo soda Slice...
Liquid Death has turned the bottled water category on its head: with its energy-drink-esque branding and novel approach to marketing ('Murder your thirst!' declares the brand's tagline). Mike Cessario, founder and CEO, sits down with BeverageDaily and...
Sam Paget Steavenson created aperitif-inspired botanical drink Botivo with high-end occasions in mind (his background in events saw him create drinks for The Royal Wedding in 2018). Who better to ask what the secret to the ultimate non-alcoholic cocktail is?
Alcohol-free beer Days Brewing has grown the brand through witty advertising and cheeky TikTok videos. Co-founders Mike Gammell and Duncan Keith tell us about their 2024 plans to drive brand awareness, availability and the right formats for modern beer...
Profile series: Innovators in low/no alcohol
After 25 years in the brewing industry – most recently as Heineken’s Global Director of Craft Beer in Amsterdam – Grant Caunter returned to his native New Zealand to start zero-alcohol brand State of Play Brewing. In our series profiling innovators in...
Profile series: Innovators in low/no alcohol
Ryan Hanson co-founded non-alcoholic wine Surely in 2020, attracted to the opportunity to innovate in a very traditional category. In our series on entrepreneurs in the low/no alcohol industry, he takes us through what he’s focusing on as a leader of a...
Profile series: Innovators in low/no alcohol
Los Angeles brand OPTIMIST makes botanical spirits that are completely free from alcohol, and this month debuts its first RTD canned cocktail. In our series on innovators in the low/no alcohol industry, co-founder Lisa Farr Johnstone tells us about the...
Profile series: Innovators in low/no alcohol
In 2021, Canadian craft brewery Philips Brewing & Malting Co. made the move into the non-alcoholic category with the launch of iOTA. It sees January as the perfect month to help consumers explore the growing choice in the category.
Canadian non-alcoholic beer Partake Brewing was launched in 2017: and now sells its brews across Canada and the US. Evan Cohen, President and Chief Commercial Officer, looks at the two markets in this series on innovators in the low/no alcohol industry.
Profile series: Innovators in the low/no alcohol industry
UK alcohol-free wine Wednesday’s Domaine is on a mission to become the midweek wine alternative of choice for food and drink lovers. In our series profiling innovators in the low/no alcohol industry, founder Luke Hemsley tells us why alcohol-free wine is...
Profile series: Innovators in the low/no alcohol industry
ISH Spirits offers a range of alcohol-free sparkling wines, spirits and cocktails: using a proprietary technique so that drinks mimic their alcoholic counterparts as closely as possible. In our series profiling movers and shakers in the industry, founder...
Profile series: Innovators in the low/no alcohol industry
Sharelle Klaus founded DRY Soda Co. in Seattle in 2005: it’s safe to say the alcohol-free market has changed a lot since then. In our series profiling movers and shakers in the industry, she tells us how she's seen the category evolve - and how she's...
Profile series: Innovators in the low/no alcohol industry
California’s lower alcohol Cupcake Lighthearted wines (8% ABV) were inspired by winemaker Jessica Tomei, who craved a lighter option to fit in with her active lifestyle. In this series profiling brands in the low/no alcohol industry, we talk to Tomei...
Profile series: Innovators in the low/no alcohol industry
Throughout January, this series will profile some of the movers and shakers in the booming low/no alcohol industry. Today: Paul Beavis, CEO of premium alcohol-free sparkling wine Wild Idol, tells us how the brand has built up listings in upmarket...
Over the last few years, as part of the EU Green Deal, policy makers have focused their efforts on introducing a series of highly ambitious regulations that mean to bring sustainability to every step of the food chain. Among others, a legislative file...
The challenges for plastic water bottles are clear: their environmental impact is leading to a consumer backlash and even potential regulatory restrictions. But the future isn’t about a few brands moving into alternative packaging formats: it’s about...
Guest article
We love Halloween and the 'spooky season'. And up-and-coming wine brands are using our obsession with all things spooky to stand out from the crowd with their compelling brand stories and sinister tales. Rowena Curlewis, CEO of drinks design specialist...
Guest article
You'd be forgiven for thinking they are two very different categories: but spirits brands can learn a lot from how coffee brands have built up rituals and experiences, writes Zander Corbin from creative and brand consultancy BLVR in this guest article.
Guest article
The soda aisle is made up of iconic brands with red, blue and green products. But new beverage brands have other ideas, explains Amy Kosnick, CBX Director of Design Strategy, in this guest article.
Guest article
The rum industry is in the midst of a renaissance. But while these are exciting times for rum brands, many are missing out because they aren’t changing with the times, writes Graeme Offord, creative director (Sydney) of drinks design agency Denomination
Guest article
Push those Margaritas, Cosmopolitans and Daiquiris aside. In 2023, clean and green drinks are top of the menu. But how can beverage brands show their commitment to a sustainable future? Giles Fuchs, owner of Gunner Cocktails, takes a look.
Champagne has long been a symbol of luxury, celebration and indulgence. The industry has weathered significant challenges: from economic downturns to changing consumer habits and preferences. But Champagne's current availability issues and price rises...
Against a backdrop of stagnating wine sales, organic wines are steadily growing in volume, value and variety. Alex Green, director and co-founder of UK-based wine distributor Beyond Wines, looks at how organic wine brands can increase their appeal to...
From fortification to flavor, low-no alcohol and low-sugar, what are consumers looking for in better-for-you beverages? Join us at FoodNavigator’s Positive Nutrition Summit to find out.
Bourbon distilleries are investing in visitor experiences - but what's the ROI? Gloria Chow, senior strategist at New York design agency Imagination, addresses the question.
From the potential future irrelevance of ‘Dry Jan’, to 0% beers with an enhanced ‘relaxing feeling’, just how big can non-alcoholic beer really get, and where can it go next? Asks Jamie Williams, Managing Partner at independent creative agency, isobel.
profile series: innovators in low/no alcohol
As January draws to a close, James Kindred, co-founder and Chief Brand Officer at Big Drop, highlights that demand for alcohol-free beers is now spread out across the whole year.
David Fudge, co-founder and CEO of US non-alcoholic spirit brand Aplós, explains why he thinks functional ingredients are the key to reshaping the drinks category.
profile series: innovators in low/no alcohol
2023 will be a big year for Welsh brewery Drop Bear Beer, as it opens its own brewery and expands listings across the UK and beyond. Joelle Drummond, Co-Founder and Director of Sales and Marketing, tells us more in our series profiling entrepreneurs in...
Mark Wong, founder of UK functional non-alcoholic beer start-up Impossibrew, sees many parallels between the alcohol alternative category and the meat alternative movement. In our series of interviews with movers and shakers in the industry, we hear how...
Profile series: Innovators in low/no alcohol
Canadian non-alcoholic beer brand Harmon's expects to see more and more innovation in the industry as craft brewers sit up and take note of growth in alcohol-free. In our series of interviews with innovators in the low/no industry, we hear more about the...
Non-alcoholic spirit Lyre's is now available in more than 100 markets worldwide. In our series of interviews profiling innovators in the low/no alcohol industry, CEO Mark Livings shares his secrets to success.
In our series of interviews with innovators in the low/no alcohol space, California entrepreneurs Jordan Bass and Nick Taranto talk to us about their experience in founding and growing HOP WTR: an alcohol-free sparkling hop water with nootropics.
System launched its hard seltzers to create ‘the drinking experience we wanted but didn’t exist yet’: a 9 pack with 3 cans at 0% ABV, 3 cans at 5% ABV and 3 cans at 8% ABV. In our series celebrating innovators in the low/no alcohol industry, co-founders...
Our series profiles movers and shakers in the alcohol-free category. Today we talk to Marcus Sakey, founding partner and chief brand officer of Ritual Zero Proof: a non-alcoholic spirit alternative founded in Chicago in 2019.
Profile series: Innovators in low/no alcohol
Matthew Jukes worked as a wine taster and journalist for over three decades and could never find any low/no wines he liked. As the founder and CEO of Jukes Cordialities, he's now delighted to see his range of alcohol-free sophisticated premium beverages...
Profile series: Innovators in low/no alcohol
Our profile series celebrates movers and shakers in the low/no alcohol industry. Paul Holle, head brewer and owner of Idaho's Sawtooth Brewery, shares how the brewery has expanded into non-alcoholic options with Atmos Brewing Co.
profile series: Innovators in low/no alcohol
Marie Fukuura, Future Growth Director, Budweiser Brewing Group UK&I, tells us why the AB InBev company is increasing its efforts in low and no alcohol.
profile series: innovators in low/no alcohol
Every day working at non-alcoholic aperitif brand Everleaf is unique, says the company's commercial director Daniel I'Anson. In our series of interviews celebrating the low/no alcohol movement, he tells us more about his role.
Kristina Roth founded US soft seltzer and non-alcoholic spirit brand MIXOLOSHE last year. In our series of interviews celebrating innovators in the low/no alcohol category, she tells us what inspires her.
profile series: Innovators in low/no alcohol
Drynuary 2023 is particularly exciting for entrepreneurs Vanessa Royle and Mariah Wood - they're debuting their new non-alcoholic RTD cocktail brand Tilden in the US. We talk to the duo in our series of interviews with innovators in the low/no alcohol...
Profile series: Innovators in low/no alcohol
One of the early movers and alcohol-free cocktail shakers in the UK's low/no alcohol movement, Laura Willoughby MBE is a well-known face and source of inspiration. In our series of interviews focusing on the category, she tells us what she's working on...
Profile series: Innovators in low/no alcohol
Our new series profiles movers and shakers in the alcohol-free category. Today we talk to Amanda Thomson, who's used her experience at the Cordon Bleu School to create alcohol-free wine alternative Noughty.
Profile series: Innovators in low/no alcohol
This new series profiles innovators in the low/no alcohol industry. Here, Rose Bax, co-founder of Bax Botanics, tells us what inspires her and her brand.
Profile series: Innovators in low/no alcohol
UK coastal distillery Salcombe Distilling Company launched its non-alcoholic spirit range New London Light in 2020. In our new series of interviews celebrating innovators in the low/no alcohol industry, Howard Davies, co-founder and director of the...